12/11/2021
ESPORTS AS AN INVESTMENT
Esports, short for “electronic sports”, transforms online gaming into a spectator sport.
The experience is similar to watching a professional sporting event, where, spectators watch video gamers compete against each other in a virtual environment.
Many technology platforms, services, events, analytics platforms, and substantial investor capital surrounds this ecosystem as it continues to grow. Becoming a top esports player is no simple achievement.
To rise through the ranks, players specialize in a specific game, developing their skills through extensive, competitive play.
Some even train up to 14 hours a day to hone quick reflexes and multi-tasking abilities.
Advertising comprises the revenue generated from the advertisements targeting esports viewers, including ads shown during livestreams on online platforms, on video-on-demand content of esports matches, or on esports TV.
The largest driver of revenue for the sector is sponsorships (38%).
Sponsorship is expected to grow to $655 million by 2020, especially as new brands (particularly lifestyle brands) enter the industry in coming years.
Therefore in this recovering economy, one can consider investment in eSports as it’s an assured return based on the current trends.
📸: senet.cloud
Sayo Owolabi