GAME CHANGING SPORTS PRODUCTS SINCE 1976
At the start, seven sports enthusiasts and budding entrepreneurs met in a parking lot in Englos, France, and agreed to upend the way sports products and gear were made and sold. From the parking lot to the first store—opened in Lille, France in 1976 by Michel Leclercq—to our global presence today, we are united in a common mission and serve with common pur
pose and passion.
40 YEARS OF SERVICE
Vitality and responsibility are our guiding core values. Bursting with energy, enthusiasm and ideas, our team is driven to bring the benefits of sport to everyone. That ethos is balanced by deep responsibility: for ourselves, one another, the safety of our customers and the future of the planet. The result is a company committed to its customers, to its team and to the planet and focused on making the sports way of life available to everyone.