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Sea Falcon World

Fusion of Japanese Innovation and Handmade Tradition⁣ - Genuine Quality of Japan

10/04/2026

Nova Prey is designed to look like an injured baitfish on the surface of the water. Its unique bent body construction provided a natural, erratic action in which it can dart in all directions and offer an irregular strike-producing action.

17/03/2025

Introducing...Pesce!

Pesce, which means "fish" in Italian, is a jig with an S-shaped body that looks asymmetrical, but is actually a center-balanced jig. The shape of the jig gives the right amount of resistance to the lure so that it does not weigh it down and the fine vibrato appeals to fish. It is a versatile shape that can be used not only for fast pulling but also for one-pitch jigging.

Although it has an S-shape, it does not act violently, but its exquisite and fine vibrations appeal to fish. It can be manipulated at the angler's will. We recommend a soft one-pitch, stop-and-go action with fast reeling.

13/03/2025

“Pixy” is a diving popper with a small cup face. It produces a great little pop as it pulls under the water precisely imitating fleeing baitfish and its popping sound.

28/01/2025

Shimmy Shimmy Ya, Shimmy Yam, Shimmy Yay!

Yes, "Dead Bait Metal" shimmies down to the bottom with the best of them. The flatside design gives the jig additional flashing on the way down and works great for schooling pelagics.

27/01/2025

"Slow Squid" is equipped with a lively action that cannot be realized with ordinary lure and it is possible to capture deep zones that cannot be captured with soft bait. It is effective when preying on small squids.

26/11/2024

Ending the year with a bang, we will be releasing two limited color series for a selected models in the range.

The second “Appeal” series will feature three strong contract colors in three different abalone shell patterns (natural, black and pink).

25/11/2024

Ending the year with a bang, we will be releasing two limited color series for a selected models in the range.

The first “Natural” series presents includes three baitfish patterns with our trademarked “Uroko Abalone”, combining real print and abalone shell for the ultimate in natural look.

12/11/2024

11/11/2024

What`s poppin?

"Pixy Crystal" is a new type of popper with strong polyurethane cup and a balsa wood core. The body is slim and bite-sized, but the huge splash and sound appeal to fish. The cup, which is a weak point of poppers, is made of ultra-strong urethane resin, making it extremely durable.

28/10/2024

Cast On!

住所

Hamamatsu-shi, Shizuoka
4340012