13/07/2026
𝐎𝐔𝐑 𝐏𝐇𝐈𝐋𝐎𝐒𝐎𝐏𝐇𝐘
Juve’s history speaks for itself. 128 years of silverware have made the Bianconeri colours iconic and created a fanbase of millions of supporters around the world.
It’s no coincidence the word Juventus means 𝐘𝐨𝐮𝐭𝐡. Founded and developed by young men throughout the club’s history, Juventus combines its 𝐡𝐢𝐬𝐭𝐨𝐫𝐢𝐜 𝐥𝐞𝐠𝐚𝐜𝐲 with 𝐟𝐨𝐫𝐰𝐚𝐫𝐝-𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐭𝐚𝐫𝐠𝐞𝐭𝐬 in a 𝐭𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐦𝐞𝐭𝐡𝐨𝐝 that aims to convey 𝐯𝐚𝐥𝐮𝐞𝐬 that go beyond the playing field. The past and the future are inextricably linked at Juventus, much like the white which embraces the black on our shirts.
𝐘𝐨𝐮𝐧𝐠 𝐩𝐞𝐨𝐩𝐥𝐞 represent the 𝐟𝐮𝐭𝐮𝐫𝐞 and that's why J-Academy is so important.
The 𝐩𝐡𝐢𝐥𝐨𝐬𝐨𝐩𝐡𝐲 at the heart of our work with young people is based around marrying the methodological and more specifically “football” side with an individual’s development as a human being.
We aim to help children 𝐛𝐞 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐭𝐡𝐞𝐲 𝐜𝐚𝐧 and really believe that sport, particularly football, is a fundamental means of conveying 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐯𝐚𝐥𝐮𝐞𝐬.
𝐑𝐞𝐬𝐩𝐞𝐜𝐭 𝐟𝐨𝐫 𝐭𝐞𝐚𝐦𝐰𝐨𝐫𝐤, 𝐡𝐚𝐫𝐝 𝐠𝐫𝐚𝐟𝐭 and 𝐠𝐨𝐨𝐝 𝐦𝐚𝐧𝐧𝐞𝐫𝐬 are three fundamental tenets of our approach. A well-behaved child, encouraged to act responsibly, will become an adult ready to enter the workforce and interact appropriately with society. As ever, 𝐫𝐞𝐬𝐩𝐞𝐜𝐭 𝐟𝐨𝐫 𝐨𝐭𝐡𝐞𝐫𝐬 is vital. In short, we want to 𝐝𝐞𝐯𝐞𝐥𝐨𝐩 𝐩𝐞𝐨𝐩𝐥𝐞 𝐟𝐢𝐫𝐬𝐭, 𝐟𝐨𝐨𝐭𝐛𝐚𝐥𝐥𝐞𝐫𝐬 𝐬𝐞𝐜𝐨𝐧𝐝.
J-Academy is open to young people who want to pull on the 𝐁𝐢𝐚𝐧𝐜𝐨𝐧𝐞𝐫𝐢 𝐬𝐡𝐢𝐫𝐭 𝐰𝐡𝐚𝐭𝐞𝐯𝐞𝐫 𝐭𝐡𝐞𝐢𝐫 𝐟𝐨𝐨𝐭𝐛𝐚𝐥𝐥𝐢𝐧𝐠 𝐚𝐛𝐢𝐥𝐢𝐭𝐲. While the environment is less demanding and selective than the youth academy, it is founded on the 𝐬𝐚𝐦𝐞 𝐯𝐚𝐥𝐮𝐞𝐬
The method involves both the 𝐭𝐞𝐚𝐜𝐡𝐢𝐧𝐠 and development of football and life skills, allowing the children to grow into young people. We start by 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐭𝐡𝐞𝐦 𝐭𝐨 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞 until they are 𝐟𝐮𝐥𝐥𝐲 𝐦𝐚𝐭𝐮𝐫𝐞, and not simply from a physical perspective.
Starting with the 𝐟𝐮𝐧 and 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 side of football, players take part in activities proven to be conducive to 𝐡𝐨𝐥𝐢𝐬𝐭𝐢𝐜 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭, in a 𝐬𝐚𝐟𝐞 𝐚𝐧𝐝 𝐩𝐫𝐨𝐭𝐞𝐜𝐭𝐞𝐝 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭. Activities are based on the youngsters’ 𝐦𝐞𝐧𝐭𝐚𝐥 𝐚𝐧𝐝 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐰𝐞𝐥𝐥𝐛𝐞𝐢𝐧𝐠 in order to make them 𝐢𝐧𝐝𝐞𝐩𝐞𝐧𝐝𝐞𝐧𝐭.
This project was created to transfer Juventus’ colours, methodology and values all over the world to as many boys and girls as possible, with the following aims:
𝐄𝐧𝐣𝐨𝐲, 𝐚𝐦𝐮𝐬𝐞 𝐚𝐧𝐝 𝐬𝐡𝐚𝐫𝐞.
𝐁𝐞 𝐫𝐞𝐚𝐥𝐢𝐚𝐛𝐥𝐞, 𝐬𝐞𝐥𝐟 - 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭 𝐚𝐧𝐝 𝐩𝐥𝐚𝐲 𝐟𝐚𝐢𝐫.
𝐋𝐞𝐚𝐫𝐧 𝐭𝐨 𝐰𝐢𝐧 𝐚𝐧𝐝 𝐥𝐨𝐨𝐬𝐞 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐝𝐞𝐠𝐫𝐞𝐞 𝐨𝐟 𝐝𝐢𝐠𝐧𝐢𝐭𝐲.