Social Football Summit

Social Football Summit SFS is international B2B event dedicated on football industry. Only through collaboration and shared commitment will we obtain significant results.

An opportunity to share content, training and networking thanks to the participation of professionals and decision makers representing Institutions, Leagues, Club, Brand, Media, and Startup Born in 2018, the SFS continues to be the first and only international B2B event in Italy on the Football Industry. An important opportunity to share innovative content, training and networking thanks to the pa

rticipation of professionals, executives and decision makers representing Institutions, Federations, Leagues, Clubs, Brands, Media, Companies and Startups, SMEs. Our goal is to build a network of football experts, a dynamic and innovative environment that promotes meetings between the main stakeholders in the industry. We are committed to the steady organization of meetings between the leading members and the key actors of the Football Industry, encouraging know-hows, best practices, ideas and opportunities of collaborations between businesses. We want to create a space where the most brilliant minds can work together to promote innovation and sustainable growthโ€ฆ This is the Social Football Summit. Through meetings, training, a constant dialogue with institutions and sharing knowledge, we aim to create an avant-garde football industry that encourages innovation, sustainability and inclusivity.

๐…๐ซ๐จ๐ฆ ๐ฌ๐ญ๐š๐๐ข๐ฎ๐ฆ๐ฌ ๐ญ๐จ ๐จ๐ฎ๐ซ ๐ฌ๐ฆ๐š๐ซ๐ญ๐ฉ๐ก๐จ๐ง๐ž ๐Ÿ“ฑโšฝ Looking ahead to and the new edition of , the spotlight returns to the startups th...
12/06/2026

๐…๐ซ๐จ๐ฆ ๐ฌ๐ญ๐š๐๐ข๐ฎ๐ฆ๐ฌ ๐ญ๐จ ๐จ๐ฎ๐ซ ๐ฌ๐ฆ๐š๐ซ๐ญ๐ฉ๐ก๐จ๐ง๐ž ๐Ÿ“ฑโšฝ

Looking ahead to and the new edition of , the spotlight returns to the startups that stood out at SFS 25.

Among them, PluggableAI has continued to evolve its "Fan of the Match" platform, transforming fans from passive spectators into a source of real-time data and measurable value.

By turning engagement into actionable insights, the Braga-based startup helps clubs optimize marketing, strengthen loyalty, and unlock new revenue opportunities. A clear example of how technology is reshaping the sports ecosystem and converting passion into scalable ROI.

๐Ÿ“ƒRead the News:

Continuity, technological development, and openness to new application scenarios: these are the foundations of PluggableAI, a young and dynamic Portuguese company based in Braga.

๐๐ฅ๐š๐ฒ๐ž๐ซ ๐ฐ๐จ๐ซ๐ค๐ฅ๐จ๐š๐ ๐š๐ง๐ ๐ญ๐ก๐ž ๐ฆ๐š๐ญ๐œ๐ก ๐œ๐š๐ฅ๐ž๐ง๐๐š๐ซ: ๐Œ๐š๐ง๐š๐ ๐ข๐ง๐  ๐ ๐ซ๐จ๐ฐ๐ญ๐ก ๐ฌ๐ฎ๐ฌ๐ญ๐š๐ข๐ง๐š๐›๐ฅ๐ฒ ๐Ÿ“ˆ Last but not least, the panel that closed SFS Snac...
12/06/2026

๐๐ฅ๐š๐ฒ๐ž๐ซ ๐ฐ๐จ๐ซ๐ค๐ฅ๐จ๐š๐ ๐š๐ง๐ ๐ญ๐ก๐ž ๐ฆ๐š๐ญ๐œ๐ก ๐œ๐š๐ฅ๐ž๐ง๐๐š๐ซ: ๐Œ๐š๐ง๐š๐ ๐ข๐ง๐  ๐ ๐ซ๐จ๐ฐ๐ญ๐ก ๐ฌ๐ฎ๐ฌ๐ญ๐š๐ข๐ง๐š๐›๐ฅ๐ฒ ๐Ÿ“ˆ

Last but not least, the panel that closed SFS Snack Budapest brought key stakeholders together to discuss the evolving football calendar and the importance of protecting player welfare amid rising competitive and commercial pressures.

The discussion, in collaboration with FIFPRO and European Leagues, focused on player workload in todayโ€™s football landscape, the balance between sporting performance and commercial growth, and the collective responsibility of governing bodies and leagues in ensuring long-term sustainability for athletes on the pitch.

๐Ÿ’ก Panel: Player workload and the match calendar: Managing growth sustainably
๐ŸŽค Moderator: Pedro Pinto (Host & Moderator)
๐Ÿ—ฃ๏ธ Speaker: Maheta Molango (Board Member, FIFPRO ; CEO, PFA )
Alberto Colombo (Managing Director / General Secretary, European Leagues)

๐Ÿ“บ Watch the full panel ๐Ÿ‘‰

Video also includes "Final Remarks" by Andrea Sartori (Founder & CE...

๐’๐œ๐š๐ฅ๐ข๐ง๐  ๐‚๐ฅ๐ฎ๐›๐ฌ ๐ข๐ง ๐š ๐‘๐ž๐ ๐ฎ๐ฅ๐š๐ญ๐ž๐ ๐„๐ซ๐š: ๐“๐ก๐ž ๐‘๐ข๐ฌ๐ž ๐จ๐Ÿ ๐‚๐จ๐ฆ๐จ ๐Ÿ๐Ÿ—๐ŸŽ๐Ÿ• โšช๐Ÿ”ต Held during ๐’๐…๐’ ๐’๐ง๐š๐œ๐ค ๐๐ฎ๐๐š๐ฉ๐ž๐ฌ๐ญ at the Budapest Marriott Hotel...
11/06/2026

๐’๐œ๐š๐ฅ๐ข๐ง๐  ๐‚๐ฅ๐ฎ๐›๐ฌ ๐ข๐ง ๐š ๐‘๐ž๐ ๐ฎ๐ฅ๐š๐ญ๐ž๐ ๐„๐ซ๐š: ๐“๐ก๐ž ๐‘๐ข๐ฌ๐ž ๐จ๐Ÿ ๐‚๐จ๐ฆ๐จ ๐Ÿ๐Ÿ—๐ŸŽ๐Ÿ• โšช๐Ÿ”ต

Held during ๐’๐…๐’ ๐’๐ง๐š๐œ๐ค ๐๐ฎ๐๐š๐ฉ๐ž๐ฌ๐ญ at the Budapest Marriott Hotel, this conversation explored Como 1907's remarkable rise and the strategy behind one of the surprise stories of the 2025โ€“26 season. Mirwan Suwarso provided unique behind-the-scenes insights into the club's vision, organisational development, and approach to sustainable growth.

The discussion examined Como 1907's rapid ascent from the lower leagues to competing on the European stage, highlighting the club's transformation, strategic approach, and the challenges of building sustainable long-term success in an increasingly regulated football landscape.

๐ŸŽค Moderator: ๐๐ž๐๐ซ๐จ ๐๐ข๐ง๐ญ๐จ (Host & Moderator)
๐Ÿ—ฃ๏ธ Speaker: ๐Œ๐ข๐ซ๐ฐ๐š๐ง ๐’๐ฎ๐ฐ๐š๐ซ๐ฌ๐จ (President, Como 1907)

๐Ÿ“บ Watch the full panel ๐Ÿ‘‡

Pedro Pinto interviews Como 1907 President Mirwan Suwarso

๐‡๐จ๐ฐ ๐š๐ซ๐ž ๐„๐ฎ๐ซ๐จ๐ฉ๐ž'๐ฌ ๐ฅ๐ž๐š๐๐ข๐ง๐  ๐œ๐ฅ๐ฎ๐›๐ฌ ๐›๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐ž๐ง๐ญ๐ž๐ซ๐ฉ๐ซ๐ข๐ฌ๐ž ๐ฏ๐š๐ฅ๐ฎ๐ž ๐š๐ง๐ ๐ž๐ง๐ฌ๐ฎ๐ซ๐ข๐ง๐  ๐ฌ๐ฎ๐ฌ๐ญ๐š๐ข๐ง๐š๐›๐ฅ๐ž ๐ ๐ซ๐จ๐ฐ๐ญ๐ก? ๐Ÿ“Š Full panel discussion on key...
10/06/2026

๐‡๐จ๐ฐ ๐š๐ซ๐ž ๐„๐ฎ๐ซ๐จ๐ฉ๐ž'๐ฌ ๐ฅ๐ž๐š๐๐ข๐ง๐  ๐œ๐ฅ๐ฎ๐›๐ฌ ๐›๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐ž๐ง๐ญ๐ž๐ซ๐ฉ๐ซ๐ข๐ฌ๐ž ๐ฏ๐š๐ฅ๐ฎ๐ž ๐š๐ง๐ ๐ž๐ง๐ฌ๐ฎ๐ซ๐ข๐ง๐  ๐ฌ๐ฎ๐ฌ๐ญ๐š๐ข๐ง๐š๐›๐ฅ๐ž ๐ ๐ซ๐จ๐ฐ๐ญ๐ก? ๐Ÿ“Š

Full panel discussion on key insights from Football Benchmarkโ€™s "๐…๐จ๐จ๐ญ๐›๐š๐ฅ๐ฅ ๐‚๐ฅ๐ฎ๐›๐ฌโ€™ ๐•๐š๐ฅ๐ฎ๐š๐ญ๐ข๐จ๐ง: ๐“๐ก๐ž ๐„๐ฎ๐ซ๐จ๐ฉ๐ž๐š๐ง ๐„๐ฅ๐ข๐ญ๐ž" report, exploring the main drivers of club value creation and financial sustainability in European football.

This session was part of ๐’๐…๐’ ๐’๐ง๐š๐œ๐ค ๐๐ฎ๐๐š๐ฉ๐ž๐ฌ๐ญ, โ€œThe Business of European Football: Growth, Value and Sustainabilityโ€ held in Budapest at the Hotel Marriott, bringing together industry leaders for an afternoon of high-level discussion, knowledge-sharing, and networking focused on the future of football finance.

๐Ÿ’ก Panel: The European Elite 2026: Value and financial sustainability in the game
๐ŸŽค Moderator: Pedro Pinto
๐Ÿ—ฃ๏ธ Speakers: Andrea Sartori (Founder & CEO, Football Benchmark)
Andrea Traverso (Executive Director of Financial Sustainability and Research, UEFA)

๐Ÿ“บ Watch the full panel discussion ๐Ÿ‘‰

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

๐ˆ๐๐’๐ˆ๐ƒ๐„ ๐’๐”๐’๐“๐€๐ˆ๐๐€๐๐‹๐„ ๐‹๐„๐€๐†๐”๐„๐’ ๐ŸŒโšฝ Across European football, sustainability is increasingly being structured through dedicate...
10/06/2026

๐ˆ๐๐’๐ˆ๐ƒ๐„ ๐’๐”๐’๐“๐€๐ˆ๐๐€๐๐‹๐„ ๐‹๐„๐€๐†๐”๐„๐’ ๐ŸŒโšฝ

Across European football, sustainability is increasingly being structured through dedicated foundations and operational bodies that support clubs, connect communities, and ensure continuity in social and environmental initiatives. ๐Ÿค

From Fundaciรณn LaLiga in Spain to Fundaรงรฃo do Futebol in Portugal and the Premier League Foundation in England, different models illustrate how leagues are institutionalising their social impact in distinct ways, ranging from coordination platforms to deeply embedded community systems.

Italy (alongside leagues such as Ligue 1 and the Eredivisie) reflects a more distributed approach, where sustainability is driven by individual clubs and league-level initiatives rather than a single central foundation.

What emerges is a shared direction rather than a single model: the gradual construction of stable systems that connect football and society in a more structured and continuous way.

โœ๏ธ Read the full article by Community Soccer Report ๐Ÿ”— https://www.socialfootballsummit.com/en/inside-sustainable-leagues-2

After looking at how leagues are embedding sustainability at governance level, this second article focuses on the operational structures through which these themes are activated, coordinated and developed over time.

Step into the future of the football industry with . ๐Ÿค Becoming an ๐’๐…๐’ ๐Ÿ๐Ÿ” ๐๐š๐ซ๐ญ๐ง๐ž๐ซ means more than visibility: it means ...
10/06/2026

Step into the future of the football industry with . ๐Ÿค

Becoming an ๐’๐…๐’ ๐Ÿ๐Ÿ” ๐๐š๐ซ๐ญ๐ง๐ž๐ซ means more than visibility: it means positioning your brand at the heart of the football business ecosystem, connecting with key decision-makers, and shaping new opportunities alongside the industryโ€™s leading players.

From premium networking and brand exposure to thought leadership, digital communication, and exclusive workshops, SFS 26 offers tailored partnership opportunities designed to amplify your impact.

Choose your partnership level. Elevate your presence. Shape the game with us. ๐Ÿ“ˆ

๐Ÿ“ Turin | Allianz Stadium
๐Ÿ“… 10โ€“11 November 2026

Join the SFS family & become a Partner ๐Ÿ”— https://www.socialfootballsummit.com/en/partnership/

๐–๐ข๐ญ๐ก ๐€๐ˆ ๐š๐ง๐ ๐ญ๐ก๐ž ๐…๐ˆ๐…๐€โ€“๐‹๐ž๐ง๐จ๐ฏ๐จ ๐ฉ๐š๐ซ๐ญ๐ง๐ž๐ซ๐ฌ๐ก๐ข๐ฉ, ๐ญ๐ก๐ž ๐–๐จ๐ซ๐ฅ๐ ๐‚๐ฎ๐ฉ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” ๐ฌ๐ญ๐ž๐ฉ๐ฌ ๐ข๐ง๐ญ๐จ ๐ญ๐ก๐ž ๐Ÿ๐ฎ๐ญ๐ฎ๐ซ๐ž โšฝ๐Ÿค–The countdown is almost over: in les...
08/06/2026

๐–๐ข๐ญ๐ก ๐€๐ˆ ๐š๐ง๐ ๐ญ๐ก๐ž ๐…๐ˆ๐…๐€โ€“๐‹๐ž๐ง๐จ๐ฏ๐จ ๐ฉ๐š๐ซ๐ญ๐ง๐ž๐ซ๐ฌ๐ก๐ข๐ฉ, ๐ญ๐ก๐ž ๐–๐จ๐ซ๐ฅ๐ ๐‚๐ฎ๐ฉ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” ๐ฌ๐ญ๐ž๐ฉ๐ฌ ๐ข๐ง๐ญ๐จ ๐ญ๐ก๐ž ๐Ÿ๐ฎ๐ญ๐ฎ๐ซ๐ž โšฝ๐Ÿค–

The countdown is almost over: in less than two weeks, the most technologically advanced World Cup in history kicks off across the USA, Canada, and Mexico ๐Ÿ‡บ๐Ÿ‡ธ๐Ÿ‡จ๐Ÿ‡ฆ๐Ÿ‡ฒ๐Ÿ‡ฝ

Through the collaboration between and , the tournament will showcase a new generation of innovations set to transform football on and off the pitch.

From FIFA AI Pro for advanced tactical analysis, to the 500Hz connected Adidas Trionda ball, to 3D player avatars and semi-automated offside systems, World Cup 2026 is redefining how the game is played, officiated, and experienced.

Fans will also be immersed in new broadcast perspectives, including the innovative โ€œReferee Viewโ€, bringing viewers directly into the heart of the action ๐ŸŽฅ

A turning point for football technology and the entire sports industry.

๐Ÿ“ƒRead the full article:

Thanks to the strategic partnership between FIFA and Lenovo, the tournament serves as the perfect stage to showcase how technology can support referees, teams, and media outlets in reshaping football both on and off the pitch.

๐‘ญ๐’“๐’๐’Ž ๐’„๐’๐’Ž๐’‘๐’๐’Š๐’‚๐’๐’„๐’† ๐’•๐’ ๐’‚๐’”๐’”๐’†๐’•: ๐’•๐’‰๐’† ๐’“๐’๐’๐’† ๐’๐’‡ ๐‘ฌ๐‘บ๐‘ฎ ๐’‡๐’‚๐’„๐’•๐’๐’“๐’” ๐’Š๐’ ๐’‡๐’๐’๐’•๐’ƒ๐’‚๐’๐’ โšฝFor years, sustainability in football was just a checkbox...
08/06/2026

๐‘ญ๐’“๐’๐’Ž ๐’„๐’๐’Ž๐’‘๐’๐’Š๐’‚๐’๐’„๐’† ๐’•๐’ ๐’‚๐’”๐’”๐’†๐’•: ๐’•๐’‰๐’† ๐’“๐’๐’๐’† ๐’๐’‡ ๐‘ฌ๐‘บ๐‘ฎ ๐’‡๐’‚๐’„๐’•๐’๐’“๐’” ๐’Š๐’ ๐’‡๐’๐’๐’•๐’ƒ๐’‚๐’๐’ โšฝ

For years, sustainability in football was just a checkbox exercise, a compliance duty. Not anymore: the era of just installing solar panels is over!

Today, ESG is a strategic investment, and the market has rewritten the rules:

๐Ÿค Sponsors demand value alignment: Driven by the CSRD, corporate partners need verifiable ESG data to back up their own reporting. They aren't just buying pitchside visibility anymore.

๐ŸŸ๏ธ The new generation dictates the market: Young fans (16-30) expect clubs to care. And where fans go, sponsors follow.

๐Ÿ“Š Better credit, lower risk: European banks now build ESG into risk evaluations. A strong rating translates directly into superior credit conditions.

A robust ESG profile is no longer a "nice-to-have"โ€” itโ€™s an invaluable intangible asset that drives distinction, builds trust, and protects brand reputation.

Credibility isnโ€™t built on random, one-off green deeds: it requires long-term consistency and transparency. In modern football, sustainability is no longer just a matter of ethics, itโ€™s a matter of strategy.

๐Ÿ—ž๏ธ Read the full article:

Sustainability has become a real business lever, with measurable effects on the income statement. And the clubs that understood this ahead of the curve are building competitive advantages that will be hard to close.

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