BERETTA

1526 – 2026 Legacy forges tomorrow. The company is part of the Beretta Holding Group. The oldest among them, Fabbrica d’Armi Pietro Beretta S.p.A.

In 1526 Mastro Bartolomeo Beretta (1490 – 1565/68) of Gardone received 296 ducats as payment for 185 arquebus barrels sold to the Arsenal of Venice. Already in production in the early 1500s, Beretta products were chosen by the highly discriminating Republic of Venice because of their excellence. As the Beretta name became synonymous with uncompromising quality, design, materials, construction and

performance, word spread beyond the Italian borders, establishing a tradition that has carried over, uninterrupted, through fifteen generations of Berettas. Controlled by the BERETTA family, the group encompasses key manufacturers of field and competition fi****ms and optics, as well as trading and distribution companies in Italy and abroad, with a total work force of 2,603 employees and an annual turnover of 435.7 million Euro. (Pietro Beretta arms manufacturing company), which has been handed down over fifteen generations, was active in the village of Gardone Val Trompia in the fifteenth century. Documentary evidence for the family business dates back to 1526.

16/06/2026

Team Beretta athletes and 94X Performance at the 2026 European Handgun Championship in Buzsák, Hungary. Unbeatable. Together.

12/06/2026

Out now: Oakley x Beretta

https://go.beretta.com/oakley-500-beretta

11/06/2026

Timeless vision on a 5-century legacy. Introducing the Oakley x Beretta sunglasses, a 500-pieces limited edition blending five centuries of Beretta craftsmanship and Oakley’s bold approach to design. Inspired by a shared passion for the outdoors, sport, and innovation, the Oakley x Beretta celebratory sunglasses embody the convergence of two design languages: the enveloping, aerodynamic proportions of Oakley’s iconic mask eyewear from the 1990s – reimagined through a contemporary titanium frame – and the fluid surfaces inspired by the Beretta 486 by Marc Newson, one of the most iconic designs in Beretta’s recent history.

Discover more at https://go.beretta.com/oakley-500-beretta

10/06/2026

Enjoy a quick recap of what went down yesterday, when 1000 Miglia made a historic stop to celebrate 500 years of Beretta.

10/06/2026

There was no better way to celebrate our 500th anniversary, than welcoming 1000 Miglia – the most beautiful race in the world – by our premises. Since its origins it has represented the expression of the bold, innovative and pioneering spirit, which has made it a true icon of Made in Italy in the world. As we celebrate 500 years of manufacturing tradition and innovation, it was an honor to be part of the 44th edition of this magic journey through Italy, a symbol of our territory’s motoring tradition that shares with us an outstanding heritage and the same passion for excellence.

08/06/2026

Discover 687 Silver Pigeon 500 Years Limited Edition: https://bit.ly/4a2aGbt

A limited edition that embodies 500 years of trust in its creation. This celebratory iteration of the 687 Silver Pigeon features a dedicated serial number, selected Grade 3 walnut wood, hand-polished side plates, and a classic scroll laser engraving enhanced with golden details – including the Beretta quincentennial logo on the receiver bottom – combining refined aesthetics with the renowned performance of the Beretta 680 platform.

06/06/2026

Introducing 687 Silver Pigeon 500 Years Limited Edition, the third an exclusive release celebrating our anniversary. An ode to the iconic 680 platform, a symbol of reliability and timeless style, chosen by over one million hunters and shooters. Produced in a limited edition of 1,526 hunting shotguns and 1,526 sporting shotguns, this celebrative iteration of the 687 Silver Pigeon features a dedicated serial number, selected grade 3 walnut wood, hand polished side plates and a classic scroll laser engraving enhanced with golden details – including the Beretta quincentennial logo on the receiver bottom – combining refined aesthetics with the renowned performance of the Beretta 680 platform.

Discover more: https://bit.ly/4a2aGbt

02/06/2026

Discover Beretta 94X Performance: https://bit.ly/3RUkD4h

Built to hit your goals. The 94X Performance advances Beretta’s competition lineage with a platform purpose-built for the speed, precision, and control demanded in IPSC and USPSA. Engineered for enhanced balance, refined ergonomics, and a faster, more consistent trigger response, it delivers the confidence and performance needed at the highest levels of competition.

Currently handled by Team Beretta shooters at the IPSC European Championship 2026 now underway in Buzsák, Hungary.

02/06/2026

Celebrating the 80th anniversary of the Italian Republic 🇮🇹 Happy June 2nd from Beretta!

30/05/2026

Battle comes to life on the SO10 EELL History One-off O/U. On the left side of the hand-engraved receiver, Spanish soldiers wielding arquebuses engage the French chivalry depicted on the right sideplate. At the bottom, the story reaches its climax as victors and vanquished converge in the aftermath of the battle, illuminated by the golden Beretta 500 Years logo - a seal marking this defining historical moment. The fretworked opening lever and trigger guard serve as refined tributes to the Company’s 500-year milestone.

Indirizzo

Via Pietro Beretta, 18
Gardone Val Trompia
25063

Telefono

+390308341850

Sito Web

https://www.beretta.com/

Notifiche

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