SHER Women's Activewear

SHER Women's Activewear SHER creates a innovative, high-performance, stylish women’s sportswear and cycling apparel.

Get up to 60% off selected styles until Sunday, 21st June, 23:59. 🚴‍♀️Sign up for our newsletter to get your exclusive l...
18/06/2026

Get up to 60% off selected styles until Sunday, 21st June, 23:59. 🚴‍♀️

Sign up for our newsletter to get your exclusive link for online shopping, or stop by Casa SHER to shop in person.
First come, first served.

LINK IN BIO 🤍

Ready to ride? 🚴‍♀️Mark your calendars: June 22nd at 6 PM we're hitting the road with Olympic medalist Andrea Voetter. A...
16/06/2026

Ready to ride? 🚴‍♀️

Mark your calendars: June 22nd at 6 PM we're hitting the road with Olympic medalist Andrea Voetter. Andrea has represented Italy on the world's biggest stages in luge and knows what it means to chase your goals with everything you've got.

📅 Date: Sunday, June 22nd
🕕 Meeting Time: 6:00 PM
📍 Meeting Point: Mendelhof
🚴‍♀️ Women only ride | Road cycling | Social ride with moderate pace | 45km

All levels welcome! Just make sure to bring your helmet, lights and enough hydration for the ride. 💧
Let's make it a ride to remember. 🤍

© Photo: Anita Augscheller Fotografie

Your gear sets the tone before you even clip in. ⚡️The moment you put on your kit, you decide the energy for the road ah...
14/06/2026

Your gear sets the tone before you even clip in. ⚡️

The moment you put on your kit, you decide the energy for the road ahead. That is why the Venere comes in two distinct shades: Carta da Zucchero and Launch Red. Both are designed to make you feel strong, confident, and completely in your element from the very first pedal stroke.

👉 Swipe to explore our Color Moods. Which shade fuels your ride today? 🤍

© Photo:

12/06/2026

A seamless transition into your next workout ⚡️
From the perfect pedal stroke to finding your runner’s high. Wherever your active journey takes you, we have the premium gear to support it.
Outfit 1: The Ride 🚴‍♀️ Frizzante Core 2.0 Bibs (Sher Blue) + Venere Jersey (White) + Leggera Vest + Sole Gloves & Ino Socks.
Outfit 2: The Run 🏃‍♀️ Nuvola Tights (Sher Blue) + Volante Shirt (White).
Are you team 🚴‍♀️ or team 🏃‍♀️ today? Let us know below! 🤍

Meet a true powerhouse of the SHER family! 🚀✨Two-time Olympian and mental coach Monika Niederstätter knows exactly what ...
09/06/2026

Meet a true powerhouse of the SHER family! 🚀✨

Two-time Olympian and mental coach Monika Niederstätter knows exactly what it means to perform under pressure. Whether on the track or in her work as a sports psychologist, she understands the deep connection between physical comfort and unbreakable mental focus.

We are incredibly proud to have her as a SHER Ambassador. Monika empowers young female athletes to build confidence, break barriers, and stand strong in their own power – values that define everything we do at SHER. 🤍

Are you still accepting pain as a normal part of your ride? ⚡️Saddle sores and intimate discomfort happen when your setu...
07/06/2026

Are you still accepting pain as a normal part of your ride? ⚡️

Saddle sores and intimate discomfort happen when your setup ignores the realities of the female anatomy. But it doesn't have to be this way.

We put together a quick guide on how to ride pain-free.

👉 Swipe to learn how your bike position and the right antibacterial cycling pad can eliminate chafing and infections for good. 🤍

You shouldn't have to think about your shorts while riding ✨Too warm? Annoying bathroom breaks? Uncomfortable straps? If...
03/06/2026

You shouldn't have to think about your shorts while riding ✨

Too warm? Annoying bathroom breaks? Uncomfortable straps? If these worries keep you away from bib shorts, you are not alone.

But riding in shorts that slide down and dig into your stomach is no solution. Switching to bibs with ergonomic, female-specific straps completely changes how you feel on the bike, delivering flawless support from start to finish.

👉 Swipe to find out how we designed our bibs to make the choice easy.

Ready to feel the difference? Discover our Frizzante and Frizzante Core models. 🤍

© Photo:

Today we celebrate more than just a sport.We celebrate freedom, confidence and every woman riding her own way. 🚴‍♀️Cycli...
03/06/2026

Today we celebrate more than just a sport.
We celebrate freedom, confidence and every woman riding her own way. 🚴‍♀️

Cycling should feel natural. Comfortable. Empowering.
That’s why SHER exists.
Premium cycling wear engineered around the real needs of women.

Happy World Bicycle Day to every woman riding her own way. 🙌

Premium Bike Wear for Women | Female Cycling Comfort | Italian Cycling Design | Women’s Performance Cycling Wear

Beautiful miles and the best company! 🚴‍♀️💨Thank you to everyone and a special shoutout to Nadia Delago for joining our ...
01/06/2026

Beautiful miles and the best company! 🚴‍♀️💨

Thank you to everyone and a special shoutout to Nadia Delago for joining our SHER Ride on May 26th. We love seeing this community grow and ride together.

Missed it? Don't worry, the next one is already waiting for you:

🗓️ Next SHER Ride with multi-discipline cyclist Eva Lechner: June 9th 📍 Meet Up: Mendelhof, Frangart ⏰ Time: 18:00

👉 Want to ride with us? Hit the link in our bio to join our official SHER WhatsApp Community and secure your spot!

© Photos:

31/05/2026

Your new pit stop in Cortina! 🏔️✨

We are super happy to have Promescaiöl Outdoor Adventure Life carry our line. We love working with stores that share a real passion for cycling culture and especially understand female needs through a highly experienced female sales team. They know why the right fit matters and are ready to help you before your next ride.

If you find yourself exploring the Dolomites, drop by their shop in Cortina to check out our collection and get the best local advice before you hit the road. 🤍

Indirizzo

Via Weggenstein 1A
Bolzano
39100

Orario di apertura

Martedì 14:00 - 18:00
Mercoledì 14:00 - 18:00
Giovedì 12:00 - 16:00
Venerdì 12:00 - 16:00

Telefono

+393452639843

Notifiche

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