Lauf Cycles

18/06/2026

This week, Iceland reaches its longest day of the year. For a few brief nights, darkness barely arrives. The sun lingers on the horizon, stretching every ride a little further and every adventure a little longer.

15/06/2026

This is Úthald Ultimate R. It pairs class-leading compliance with a race-ready build featuring SRAM Red AXS E1 and Zipp 454 NSW wheels, delivering exceptional comfort, efficiency, and speed in a package.

Long rides. Fast rides. Your best rides.

11/06/2026

The mountains are still holding onto winter, but the roads are calling louder every day. So we'll keep riding. Chasing daylight, exploring new routes, and finding signs of summer wherever we can.

Searching for Summer.

08/06/2026

“Unbelievably, ridiculously, absurdly lightweight. Easily maneuverable. Muted Nordic design paired with minimal cables makes it look cool as heck. You get what you pay for” - WIRED

Lauf’s sleek new entry feels closer to a traditional mountain bike than anything I’ve ridden before.

08/06/2026

Living in Iceland teaches you one thing very quickly: if you wait for perfect conditions, you’ll spend a lot of time waiting. So we don’t.

There’s something special about this time of year. The anticipation. The promise of what’s coming next. Every ride feels like a step closer to summer, even when the evidence suggests otherwise.

05/06/2026

Fast is fun. Saving money is too. For a limited time, enjoy our summer sale on all bikes and framesets. From epic days on the course to after-work spins, every ride feels better on a Lauf.

04/06/2026

Thank you for an amazing week at expo! We had a blast seeing you all and all those Seigla’s out there!! 👀 we are so proud of all of our riders who participated last weekend!

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01/06/2026

Congratulations to our Maddy Nutt for being 2nd in the XL! We couldn’t be more proud of you 💪 next up, 330km!

29/05/2026

Good luck - we’re all here rooting for you!! See you in a few hours 🔥🔥🔥

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21/05/2026

Planning the summer makes us think about our trip to the Eastfjords last summer that gave us every kind of weather, but that’s exactly what made it unforgettable. Endless gravel, quiet roads, and landscapes that never looked the same twice. We'll be looking for the summer...