28/05/2026
Don’t Buy Gold.
A statement that’s creating conversations across the industry today!
As global uncertainty rises and oil prices continue to impact economies worldwide, the conversation around gold has never been more important.
India today holds over 35,000 tonnes of idle gold in households, a massive untapped opportunity that could play a significant role in strengthening the nation’s economy. But in changing times like these, should consumers continue buying gold? And if yes, what kind of gold should India truly focus on?
In this podcast, Ketan Kothari, Founder & Director, Augmont, shares powerful insights on the future of gold, evolving consumer behaviour, the importance of reducing dependence on imported gold, and why recycled and locally sourced gold could shape a more resilient future for India.
Tune in to explore the bigger picture behind gold, sustainability, and India’s evolving gold economy.