05/06/2026
The language of business was built in boardrooms that were never designed for the way we want to build.
And we absorbed it without questioning it.
Dominate. Crush. Win at all costs.
No wonder so many founders feel like they are constantly fighting, even when things are going well.
Some of that exhaustion is about the work.
Some of it is about the energy we were told to bring to it.
What word would you swap out first?