05/05/2023
Consistency almost killed my business.
& I am not even being dramatic.
1 week ago, 3 weeks ago, 1 month ago, 2 months ago…the gap between my thinking, my creating and my actual posting became bigger and bigger in the last 7 months.
I was tired of showing up on the stories and always starting with an apology to stay MIA.
Ghosted. I ghosted everyone.
In reel, real, physical & the internet world.
I was ready to throw the entire business away.
The guilt was real 😟
I didn’t want to show up for days because I wanted to try something new.
Oh and suddenly short videos took a backseat and photos started working. (I mean, are you kidding me, Mosseri?)
It was hard enough for me to wrap my head around short-form content. Tough.
I remember being shy af behind the camera but, it became a responsibility to fake confidence as soon as the camera turned on.
Script. Mic. Light. Camera.
It didn’t feel it anymore.
Content creation was slowly a nightmare. A task.
Weren’t we in it to enjoy it, in the first place?
You see a notebook and “Airtable”.
You’ll see inside the Mega Masterclass.
It’s not the Content Schedule that saved me,
It is the Content Strategy that saved my business.
I would've stopped a year ago if I had not had a concrete “Content Strategy” to build my content on. Like many others.
& no! Content Strategy didn’t mean Educational, Inspirational, Motivational, Informative, or BTS content.
My Content Strategy was formed from the very core of my business.
This is why it kept it alive.
My content pillars🚨
My content categories were never categorised as my content pillars.
This is why my business was saved.
The only saving grace I had.
& this is why I want to help you safeguard your business as well.
So, we've got two options here, either we let the business die or, let it thrive. The choice is in our hands.
Hold my hand 🤝
Let me help you swim through this ocean of “Content Marketing Strategy” that, whether you like it or not, is the ride or die of our business.
Remember, the date: 18th May '23
the time? 12 PM IST
No need to bring your swimming tubes! 😋
— Link in my BIO ♥️
🚨 88 seats only!
⬆️ Prices go up on 8th May!