The company is looking at setting up a competition-based structure to evaluate sports talent at the school level, which will then be trained by professionals and made to compete at more competitive levels. This mechanism of training and competition is akin to the education system. Through a mix of inter-school, inter-cluster, inter-region and national-level sports meets, apart from open competitio
ns, we basically provide every aspiring sportsperson in the country a chance to live up to her/his ambition and develop into a sports professional. Besides incentivising and encouraging school going boys and girls through competitions, monetary rewards, sponsorships and scholarships, this platform intends to take care of the entire sports career of these potential talents. We aim to bring all the ingredients of a good sporting culture on a single platform: aspiring sportspersons, schools, coaches and academies, physiologists, dieticians, and other ancillary professionals related to sports, and sponsors In doing so, our company is attempting to bring in a true sports culture in India, which has been the root cause of failure of the country to win medals in line with the proportion of its population and resources.
