UST-Cricket

14/04/2026

A visit that goes beyond the surface.

We had the pleasure of hosting Mr. Jeremy Ruggles from J.S. Wright & Sons at the UST factory—where conversations around willow, craftsmanship, and quality come to life.

From raw clefts to finished bats, this exchange of knowledge ensures that what reaches the player is not just a product—but something built on authenticity and understanding.

Because great bats don’t just come from wood…
they come from the right willow, in the right hands.

BatMaking CricketCulture

03/04/2026

Most “English Willow” bats in the market aren’t what they claim to be.

And that’s the truth.

There’s nothing wrong with Kashmir Willow—but calling it English Willow? That’s where the problem starts.

At UST, we source directly from J.S. Wright & Sons to ensure complete authenticity—no confusion, no compromises.

Don’t buy the sticker.
Understand the wood.

📍ISGFAIR , YASHOBHOOMI, DWARKA , DELHI
SportsBusiness CricketIndia BatCraft RealQuality

31/03/2026

Since 1948, UST Cricket has been crafting bats rooted in tradition and refined by precision.

At ISG Fair, step into our world of authentic English willow, CNC engineered profiles, and handcrafted excellence.

Experience the game like never before — and build your bat, your way.

📍 Visit us at Stall D19 , HALL 2B ,ISGFAIR , YASHOBHOOMI

Craftsmanship BuiltForPerformance

15/03/2026

Since 1948, UST has been manufacturing premium English Willow cricket bats.
We are proud to be one of the few non-endorsed brands trusted by many international and domestic players.
Why spend more on big endorsed brands when the quality of English Willow is exactly the same?
The most important part of any cricket bat is the willow cleft, and our clefts are directly imported from J.S. Wright & Sons, one of the most respected willow suppliers in the UK.
Many big brands use the same willow source, but charge more because of expensive player endorsements and marketing.
At UST, we believe in one simple truth:
The real performance of a bat comes from the willow — not from the stickers on it.
🏏 Premium English Willow
🏏 Direct UK Cleft Import
🏏 Trusted Since 1948
UST – Play with Real Willow Quality.

19/12/2025

77 years. Four generations. One evolution.

UST × STR8 is here.
Legacy craftsmanship meets smart cricket technology.

This is just the beginning.

CricketReels SportsReels InstaCricket

03/12/2025

Power of UST English willow Cricket Bat

11/11/2025

22/09/2025

From a small room in Delhi in 1948… to 77 years of heritage, passion & craftsmanship. 🏏✨
This is the story of UST Cricket — one of India’s oldest cricket bat manufacturers, now proudly in its 4th generation.

⚡ Celebrating 77 years of legacy in cricket.
🌐 Explore more: ustcricket.com

08/09/2025

Every legacy begins with a desk, a dream, and dedication.
Here is Late Vijay Mohan Kohli at the original registered office of UNITED SPORTS TRADERS (Delhi) Pvt. Ltd. — which was also our very first UST outlet in the 1970s.

From this small space, UST began shaping bats and stories that would last generations. Today, as we celebrate 77 years of UST Cricket, we honor the vision and hands that built this foundation.

27/08/2025

🔨 Stage 2 of Bat Pressing! 🏏

The willow goes through its second stage of pressing, making it tougher, stronger, and ready to handle impact with power. 💥 Each stage brings the bat closer to perfection.

💭 Can you guess how many stages are left before this bat is fully match-ready? Comment below! 👇

Explore bats crafted with precision at:
www.ustcricket.com

22/08/2025

🚨 NEW LAUNCH – UST Slugger Edition 🚨

The Slugger Edition is here—crafted from premium Grade 1 English Willow, designed to deliver unmatched power and consistency at the crease. 💥

What makes it even more special? Every Slugger Edition comes with the Str8 Bat Sensor, so you can track your strokes, measure performance, and elevate your game like never before. 🎯

This is more than just a bat—it’s your ultimate performance partner.
👉 Available now: www.ustcricket.com