10/04/2023
๐๐๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐๐ซ๐๐๐ซ ๐๐๐ฅ๐ข๐ฏ๐๐ซ๐๐ ๐ข๐ง ๐ฑ ๐ฆ๐ข๐ง๐ฎ๐ญ๐๐ฌ, ๐๐๐๐๐ ๐๐จ๐ฆ๐ฆ๐๐ซ๐๐: ๐๐ก๐ ๐ง๐๐ฑ๐ญ ๐๐๐ง ๐-๐๐จ๐ฆ๐ฆ๐๐ซ๐๐.
๐| The last time a brand claimed to deliver a pizza in 30 minutes, it not just helped establish the brand Domino's, but also made the Pizza a household term in India.
The Dominoโs 30-minute idea was simple.
Accept the customerโs order, route it to the nearest Dominoโs in the neighbourhood, prepare the pizza and get it delivered on bikes to the customer. The entire process right from registering the order to delivering it took less than 30 minutes!
While Dominoโs no longer promotes this offer, new age players like Blinkit and a host of other startups have taken up the challenge to deliver in less than 30 minutes. While the concept is the same as Dominoโs, there are just 2 differences.
1.) The goods are ready/packaged foods, grocery items and fruits & vegetables, i.e., things which could be picked up off the shelf and require no preparation, unlike the pizza. As of now, Q-com platforms are diversifying across beauty, healthcare, electronics etc.
And 2.), instead of a high visibility location (which Dominoโs would have preferred), these new-age players prefer a Dark Store!
India is about to experience an inflection point in Quick Commerce with estimated revenues hitting $5.5 Bn in 2025!
