23/08/2026
🧾 BRAINTAX DEPARTMENT
Notice No. 001 — Issued: Today, 9:14 AM
A bill has been issued in your name.
Task: Reply to that appraisal.
Charge: Three weeks of procrastination.
Reason: You never even opened the file.
Your brain has its own Tax Department.
And it quietly imposes a tax on every difficult task—
before you even begin.
Under three clauses:
🔹 Loss Aversion Fee:
Bad news feels more painful, so your brain charges you for the anticipated discomfort before you even look.
🔹 Regret Insurance:
If information might make you regret a decision later, your brain prefers not to know it now.
🔹 Self-Image Surcharge:
When the truth threatens the way you see yourself, your brain creates distance from it.
Research calls this Information Avoidance.
I call it BRAINTAX.
So the next time you find yourself avoiding something important, don't immediately tell yourself:
"I'm lazy."
"I'm scared."
"I lack discipline."
Instead, ask:
"Which clause is my brain charging me under?"
Because once you can name the charge,
you can begin to question the bill.
Every tax can be audited.
Your BRAINTAX can be audited too. 🧠