05/07/2023
Search terms and Keywords are DIFFERENT🎯
Let's break it down with a quick example!
🔑 Keywords: These are the specific words or phrases you choose to bid on. Let's say you're selling running shoes and you bid on the keyword "athletic shoes."
🔍 Search Terms: These are the actual phrases users type into the search bar. While targeting the keyword "athletic shoes," your ad might appear for search terms like "running shoes for women" or "best sneakers for jogging."
Search terms are what shoppers search for, while keywords are what you bid on.
Understanding this distinction helps you optimize your ad targeting and reach your ideal audience effectively.
