Desai, a great lover of sports and in particular Cricket, seeds were sown in the year 1986 by Stout Hearted Mr. Devang Desai by way of establishing a sports shop catering to the needs ever increasing Sports Goods. The plant thus sown has been mushroomed in to a big tree due to passion and by the hard work & dedication of Devang, now very well supported by his son, Mr. Jay Desai, an eminent Cricket
Player for Anand District apart from being the Vice Captain of Sardar Patel University, Vallabh Vidyanagar Cricket Team during his studies time in the year 2002. The venture with the name New Anand Sports launched in 1986 itself Registered the Trade Mark – NAS, trading in Quality Cricket Equipments meeting to both National & International Market requirements
Mr. Devang Desai, passionate for Cricket, has played lots of cricket in India as well as overseas. His knowledge & techniques towards the game made to rise to the level of coach attached to National Cricket Academy, Bangalore and Gujarat Cricket Association, he also providing services to Anand District Cricket Association since 1990, apart from being the Secretary, Anand District Cricket Association from its inception, looking after day to day affairs & activities for game of Cricket.
