Lalit K Sahu

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Lalit K Sahu

I help individuals break free from these crippling fears using a proven NLP-based approach, so they can regain control, confidence, and peace of mind.

🚀 Business Growth Mindset Coach
Helping founders & business owners unlock
their next phase of growth with clarity &
better decision-making
🧠 4+ years working deeply with human behaviour & internal resistance
500+ 1:1 | 4,000+ lives
Founder – MindMaitri Most people live with fears and phobias that silently control their lives—whether it’s fear of failure, public speaking, flying, serious illness or

even the unknown. Through my Fear to Freedom Flagship Program, we uncover the root cause of fear, rewire the mind, and create a clear path to lasting transformation. If fear is holding you back, let’s change that—starting today!"

27/06/2026

He sold the company.
But he couldn't sell what people felt about it.

I don't even like Thums Up.

Never did.

But I have enormous respect for the man who built it.

And even more respect for what he did next.

1977. Coca-Cola exits India.

Ramesh Chauhan sees the gap.

Builds Thums Up. Then Limca. Then Gold Spot.

No global backing. No multinational playbook.

Just an Indian man building Indian drinks for Indian taste.

Thums Up wasn't trying to be Coca-Cola.

It was deliberately stronger. Bolder. More carbonated.

"Taste the Thunder" wasn't just a tagline.

It was a personality.

By the early 1990s, Parle dominated 60%+ of India's soft drink market.

Then Coca-Cola returned.

And made Ramesh Chauhan an offer.

He sold.

Thums Up. Limca. Gold Spot. Maaza. Everything.

For $40 million.

Here's where the story gets interesting.

Coca-Cola bought these brands with one goal:

Clear the competition. Make space for Coke.

They wanted to bury Thums Up specifically.

Reduced its distribution. Pushed Coke aggressively everywhere.

"Thums Up will be dead in 2 years," was the internal thinking.

But Indians didn't cooperate.

They kept asking for Thums Up.

Retailers kept stocking it because customers kept demanding it.

The brand refused to die.

Eventually Coca-Cola had to admit:

The brand they bought to kill was their biggest asset.

Today Thums Up is Coca-Cola India's largest selling brand.

Worth far more than what they paid for everything combined.

Here's what I sit with when I think about Ramesh Chauhan:

He built something so deeply aligned with its audience...

That even the world's largest beverage company couldn't kill it.

Not with money. Not with distribution. Not with global marketing budgets.

Because some things, when built with genuine understanding of people...

Outlive the intentions of whoever owns them.

And then there's the other side:

He watched someone else take what he built.

Try to destroy it.

Fail.

And profit from its survival.

Without him.

I wonder what that felt like.

To know you built something so right...

That it survived even the people who wanted it gone.

Most founders I work with are afraid of one thing:

"What if I let go and it doesn't survive without me?"

Ramesh Chauhan's story asks a different question:

What if you built something so right...

That it survives everything?

Even you.

What are you building that could outlive your ownership of it?

26/06/2026

Before Ex*****on Comes a Decision.

That was the topic.

The conversation went much deeper than I expected.

Grateful to Jasmine Kaur and Swarnlata Dakua for the invitation to be part of this podcast alongside Shri Vipin Srivastava.

It was a genuine, honest conversation about something every business owner, leader and human being navigates daily:

Decision making.

Not the theory. The real thing.

What we covered:

✔️ Why smart people make poor decisions.

✔️ Why we hesitate even when the right answer seems obvious.

✔️ What is the hidden cost of delayed decisions.

✔️ How mindset influences the quality of decisions leaders make.

✔️ And who are methods and steps actually designed for.

If any of these questions are sitting with you right now...

The full conversation is worth your time.

Link in the first comment.

Thank you Jasmine, Swarnalata and Mr. Vipin Shrivastava for such a meaningful exchange.

19/06/2026

Saw an old man feeding pigeons this morning.

Same bench. Same time. I've seen him before.

He wasn't on his phone.
Wasn't multitasking.

Wasn't "optimizing" the moment.
Just... feeding pigeons. Fully.

And I caught myself feeling something strange.
Almost like envy.

This man, doing "nothing," looked more at peace than most ₹50 crore founders I know.

We've been sold this idea:
Peace comes AFTER.
After the next milestone. After the exit. After "making it."

So we postpone presence.
Always chasing the next thing that will finally let us relax.

But this old man wasn't waiting for anything.
He wasn't feeding pigeons to achieve pigeon-feeding mastery.

He wasn't building a pigeon-feeding empire.
He was just... there. Present. Content.

I don't know his story.
Maybe he struggled his whole life.

Maybe he has regrets, losses, pain I can't see.
But in that moment, he had something I watch founders chase for decades:

The ability to be fully HERE.
Without needing it to lead somewhere.

We're so busy building a life...
We forget to actually live the one we're in.

When was the last time you did something fully, without your phone, without a goal, without it needing to "count"?

18/06/2026

I'm guilty.

I promised 3 months. Delivered in 2.

Bad businessman, I know. Should've stretched it out.

An IT professional came to me 2 months ago.

"I want to plan my career goals," he said.

But within the first conversation, it was clear:

It wasn't career planning he needed.

It was emotional regulation.

Sharp guy. Intelligent. Productive. High-paying job.

Earning well.

But couldn't find time to exercise.

Felt guilty for not giving attention to family.

And thinking about a hobby? Felt like a crime.

You know this type.

Successful on paper. Suffocating inside.

We planned the whole thing. Committed to 3 months.

But he absorbed the work so well...

By month 2, he was already there.

Out of the emotional baggage.

Out of the confusion.

On the path he actually wanted to live.

Still climbing. But now with clarity. With confidence.

Not dragging himself through a borrowed life anymore.

Here's what shifted:

It was never about his career.

It was about the weight he was carrying that nobody could see.

The guilt. The pressure. The constant "I should be doing more."

Once that lifted, the clarity was always there underneath.

It just needed space to surface.

Disclaimer:

Don't start this expecting a quick answer. You won't get an answer.
You'll get a whole new way of living.
(You've been warned.)

12/06/2026

I have a folder on my desktop.

"Public Speaking Practice Plan"

Created with ChatGPT. Detailed. Step-by-step.

Week 1: Record yourself.

Week 2: Practice in front of mirror.

Week 3: Join Toastmasters.

It's been there for 4 months.

Haven't opened it once.

Sounds familiar! You know this pattern, right?

You want to do something.

You plan it perfectly.

You organize it beautifully.

And then... nothing.

Here's what's happening:

Planning FEELS like progress.

It gives you the dopamine hit of "I'm doing something about this."

But planning isn't practicing.

And your brain knows it.

So why do we do this?

Because planning is safe.

Practicing is vulnerable.

When you plan, you can still be "someone who's going to be good at public speaking."

When you practice, you have to face: "I'm currently bad at this."

And that's uncomfortable.

So we stay in planning mode.

Forever preparing. Never performing.

Not because we're lazy.

Because we're protecting ourselves from the discomfort of being a beginner.

Here's the shift:

Do the thing badly BEFORE you plan it perfectly.

Record one 30-second video. Today. On your phone.

Don't plan it. Don't script it. Just hit record.

It'll be bad. That's the point.

Because once you do it badly, the fear loses power.

Those Folders on my desktop?

Still there! But I started taking action whatever comes to my mind right at the moment.
Started playing guitar
Recorded 2 min audio and send it to friend.
It was terrible. But I did it.

And that's more progress than 4 months of planning ever gave me.

What's sitting in YOUR "someday I'll do this" folder?

*****on

26/05/2026

भारतीय परिवारों में इस चीज़ का कोई प्रॉपर rulebook नहीं है क्या…

पैर छूने का protocol 👣

बहुत दिनों बाद रिश्तेदारों से मिलो…
तो पैर छूना आसान है।

लेकिन असली कन्फ्यूज़न तब शुरू होता है
जब अगले ही दिन फिर से मुलाकात हो जाए।

अब क्या करें?

कल ही तो पैर छुए थे।

फिर से छुएं?
या उसकी कोई 24 घंटे की validity होती है?

क्योंकि अगर दोबारा छू लो…
तो लगता है बहुत जल्दी-जल्दी हो गया।

और अगर ना छुओ…
तो अंदर से एक बेचैनी बनी रहती है, लगता है यार मेरे संस्कार ठीक नहीं हैं क्या। 😂

17/04/2026

Most founders I meet aren’t tired because they’re working hard.

They’re tired because they’re chasing the wrong dream.

I meet a lot of young founders.

Bright. Ambitious. Driven.

And completely exhausted.

I ask them: "What's your goal?"

"₹100 crore valuation."

"Why ₹100 crore?"

Silence. Then: "That's what successful startups have."

"But what do YOU actually want?"

More silence.

Here's what I've noticed:

They're chasing a dream they never chose.

They heard about valuations. Saw the headlines. Watched the ecosystem celebrate it.

And somewhere along the way, that became THEIR dream.

Not because they want it.

Because they think they're supposed to.

And it's killing them.

Can't sleep. Mind racing. Overthinking constantly.

I ask: "What goes through your mind when you're driving? Before sleep?"

"Business. Numbers. Strategy. All the time."

"Is it structured thinking?"

"No. It's just... looping. Same thoughts. Over and over."

You know why?

Your mind needs certainty.

When there's no clear plan, no real clarity...

It just runs in circles trying to CREATE certainty.

That's not ambition. That's anxiety.

When I work with founders, I don't start with business.

Business is just a reflection of who you are.

First question I ask: "Is this dream actually yours? Or did you borrow it from someone else's highlight reel?"

Because here's the thing:

Borrowed dreams don't energize you. They drain you.

They make you feel like you're never doing enough.

They turn your journey into a performance instead of a pursuit.

You can be ambitious. But it has to be YOUR ambition.

You can stretch your limits. But know where burnout begins.

You can be inspired by others. But don't lose yourself trying to become them.

If your mind is running in loops, it's not because you're not working hard enough.

It's because you're chasing something that isn't actually yours.

This is the time to be honest
Is this your dream or just a borrowed one?

06/04/2026

"I don't do office politics."

Famous last words before someone else got your promotion.

You think staying away from politics = integrity. You believe hard work speaks for itself. But here's what no one tells you.

Politics isn't optional. It's survival.
Watch this before your next performance review 👇

02/04/2026

Leadership का 60% जो कोई नहीं सिखाता. How to never get fired?

18/03/2026

The real reason disciplined people still feel lost…🤔 👇

Address

Vindhyavasini Nagar
Abhanpur
493661

Telephone

+918950738208

Website

https://coachlalitksahu.carrd.co/

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