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Sports Foods Ireland (SFI) is your Irish online store for sports nutrition AND complete triathlon & endurance sports equipment.

🍃 NUTRITION — Tailwind Nutrition, Clif Bar, PowerBar, SaltStick, Beet It, High5, Nuun, Chamois Butt'r and more.

New in — PowerBar Protein Soft Core is now available at Sports Foods Ireland.Three flavours built for athletes who want ...
09/06/2026

New in — PowerBar Protein Soft Core is now available at Sports Foods Ireland.

Three flavours built for athletes who want real taste and real nutrition:
🟡 Exotic Cream — creamy, tropical, 17g protein
🟢 White Hazelnut — rich, crunchy, 16g protein
🟣 Dark Choco Brownie — indulgent, chocolatey, 16g protein

No added sugar. Cologne List® certified — trusted by competitive athletes.

Find it at your local sports store or visit the link in our bio.

The Tailwind flavour and format question is one we get more than almost anything else.So here's the complete guide.FORMA...
08/06/2026

The Tailwind flavour and format question is one we get more than almost anything else.

So here's the complete guide.

FORMAT: Tub vs Stick Packs
Tubs (30 servings) make sense once you know which flavour works for you. Stick packs (2 servings each) are for exploration — try them before committing to 30 servings of something you're not sure about.

FLAVOURS:

Mandarin — The bestseller. Light citrus, works well at all intensities. Most athletes' starting point.

Berry — Slightly sweeter. Popular for mid-intensity training sessions. Less commonly chosen as a race-day primary.

Cola — Caffeinated (35mg per serving). The one most athletes save for the final push — particularly useful when you need a kick without a separate caffeine gel.

Matcha — Lighter flavour profile with caffeine (35mg). Niche but growing. Popular among cyclists for long sessions.

Naked (unflavoured) — The serious ultra distance choice. When you've been consuming sweet things for 8+ hours, sweetness itself becomes a problem. Naked removes the sweetness entirely while keeping the full formula.

Start with stick packs. The £4 experiment is cheaper than a £40 tub of the wrong flavour.

Drop your Tailwind flavour below — and tell us how many hours you typically use it for.

07/06/2026

Sports Foods Ireland exists because we couldn't find one store in Ireland that stocked everything an endurance athlete actually needs.

Not a general sports shop that carries one brand of gels and a couple of running shoes. A proper specialist store — one that understands the difference between a sprint and an Ironman, that knows why buccal electrolytes matter, that stocks Zone3 in all sizes.

So we built it.

Zone3 wetsuits for open water season. Tailwind for athletes who want to carry less. Clif Bar for the pre-race morning ritual. PowerBar for the athletes who understand carbohydrate transport science. SaltStick for cramp prevention that actually works quickly enough to matter. iGPSPORT for cyclists who want accurate data without a second mortgage on a GPS computer.

Every brand is here because athletes in Ireland keep asking for it — and keep coming back to buy more.

Find your nearest stockist or shop directly at sportsfoodsireland.ie

What would you add to this list? If there's a brand you can't find in Ireland, drop it below — we take stocking decisions seriously.

The synthetic vs real food debate in sports nutrition has a practical answer for most endurance athletes.Synthetic formu...
07/06/2026

The synthetic vs real food debate in sports nutrition has a practical answer for most endurance athletes.

Synthetic formulations (gels, bars, concentrated maltodextrin products) are designed for rapid delivery during effort. They're useful mid-race, when speed of absorption is the priority and your gut can handle hyperosmotic inputs.

Pre-training, the calculation is different.

45–60 minutes before a long session, you don't need rapid delivery — you need sustained release. You need food that will still be providing energy at hour two, not just hour one. And you need your gut to be settled when the session starts, not processing something it found disruptive.

Oats are the endurance pre-training food that keeps coming back because the biology supports it. Low GI. Slow release. Familiar to your digestive system. Satiating without being heavy.

Clif Bar delivers this through a real-food ingredient list — organic oats, nuts, seeds, chocolate — with 9g plant protein and 12 vitamins added.

The 30-year track record isn't marketing. Athletes have had 30 years to switch to something better, and a significant number of them keep choosing organic oats before their long sessions.

Swipe through for the full pre-training nutrition comparison.

What do you eat before a long training session? Drop your protocol below.

There's a ceiling on how much carbohydrate your body can absorb per hour. And for most athletes, their gels aren't hitti...
07/06/2026

There's a ceiling on how much carbohydrate your body can absorb per hour. And for most athletes, their gels aren't hitting it.

Here's the physiology.

Carbohydrates are transported from your gut into your bloodstream via intestinal transporters — specific proteins that shuttle different carbohydrate molecules across the intestinal wall. The main ones are SGLT1 (sodium-glucose co-transporter) and GLUT5 (fructose transporter).

Most gels use maltodextrin or glucose as their primary carbohydrate source. These only use SGLT1. And SGLT1 has a saturation point: approximately 60g of glucose/maltodextrin per hour. Above that, it can't absorb any more — the excess stays in your gut, pulls in fluid, and causes the GI distress many athletes know too well.

C2MAX Technology uses both transporters simultaneously. Maltodextrin via SGLT1 (filling that transporter to capacity), and fructose via GLUT5 (running the second pathway in parallel). The result: maximum absorption of 90g of carbohydrate per hour — 50% more than any single-source gel can deliver.

This was validated by Prof. Asker Jeukendrup at the University of Birmingham and is now the standard protocol for elite endurance nutrition.

PowerBar Hydro Gel puts this technology in a near-isotonic formula that requires no water at aid stations.

5 flavours. Available at your local triathlon and sports store across Ireland.

Are you currently hitting 60g or 90g per hour in your racing? What gel protocol do you use? Drop it below.

Most endurance athletes carry a gel flask, an electrolyte bottle, and some kind of sports drink. Three products, three s...
06/06/2026

Most endurance athletes carry a gel flask, an electrolyte bottle, and some kind of sports drink. Three products, three sets of instructions, three things to manage while running at threshold.

There's a simpler approach.

Tailwind Endurance Fuel is a single formula that replaces all three. 310mg of sodium per scoop — that's your electrolytes. 25g of carbohydrates — that's your energy. A near-isotonic osmolality — that's your hydration handled.

Pour one scoop into your flask. Add water. Drink it the same way you'd drink water. That's it.

No timing protocols between different products. No "take the gel at km 8, the electrolytes at km 12, switch to the sports drink at km 15." Just drink when you're thirsty. Eat (drink) when you're hungry.

The reason it matters particularly for long efforts: at hour 5 of an ultramarathon or hour 4 of a bike leg, you don't want to manage a complicated nutrition protocol. You want a system that works while your brain is doing other things.

Tailwind has eight flavours — including Naked (unflavoured), which becomes important when sweetness is unbearable during very long efforts.

Available at your local triathlon and sports store across Ireland.

Have you tried Tailwind? What distance do you use it for? Drop it below — always interesting to hear how different athletes use it.

Every brand in the Sports Foods Ireland range is there for one reason: Irish athletes asked for it, tried it, and came b...
06/06/2026

Every brand in the Sports Foods Ireland range is there for one reason: Irish athletes asked for it, tried it, and came back for it.

Not because of a distribution deal. Not because a rep convinced us. Because athletes who train seriously in Ireland told us — directly or through their purchasing behaviour — that it works.

Zone3: the wetsuit Irish triathletes keep recommending to each other.
Tailwind: the all-in-one nutrition athletes discover and rarely leave.
Clif Bar: the pre-training ritual that doesn't change.
PowerBar: the gel backed by proper carbohydrate transport science.
SaltStick: the electrolyte product that works fast enough to matter.
Shot Bloks: the chewable alternative that athletes with sensitive stomachs trust.
iGPSPORT: the GPS computer that delivers the data without the price tag.

These aren't the flashiest brands. They're the ones that perform when it counts.

All available at your local triathlon and sports store across Ireland.

Which brand on this list do you trust most? And is there one you think we should add? Drop it below.

GI distress during endurance racing is more common than most athletes admit.The polite version is 'stomach issues'. The ...
06/06/2026

GI distress during endurance racing is more common than most athletes admit.

The polite version is 'stomach issues'. The reality is that many athletes have had to make an unplanned stop, slow dramatically, or DNF because of what happened when they combined intense exercise with standard maltodextrin gels.

The cause is well-understood. Intensive exercise redirects blood from the gut to working muscles. Your digestive system becomes less efficient. When you add a hyperosmotic maltodextrin gel to this system, it can pull fluid from your bloodstream to dilute itself — adding osmotic stress to an already compromised situation.

Pectine behaves differently. It's a fruit-derived compound that forms a gentler bolus in the stomach, creates less osmotic pressure, and passes through the compromised race-day gut more comfortably.

For athletes who've had GI problems in races, this difference can be significant enough to change their entire race nutrition strategy.

Shot Bloks carry 33kcal per blok on a pectine base. Real chewable texture. Two caffeinated options (Black Cherry 50mg, Tropical Punch 25mg) for athletes who use caffeine as a late-race strategy.

Swipe through for the full GI management protocol — how to assess whether chewables are the right choice for your gut, and how to transition from gels.

Have you had GI issues in races? What have you tried? Drop it below — this is a topic where athlete experience genuinely helps others.

The interesting thing about Clif Bar isn't what it is. It's what it isn't.It isn't a concentrated powder reconstituted i...
05/06/2026

The interesting thing about Clif Bar isn't what it is. It's what it isn't.

It isn't a concentrated powder reconstituted into something vaguely bar-shaped. It isn't a synthetic formulation engineered to tick macronutrient targets. It isn't the result of a lab deciding what 'real food' should approximate.

It's organic rolled oats, almonds, crisped rice, chocolate chips and other ingredients your grandmother would recognise. 9g of plant protein. 12 vitamins and minerals. Around 45g of complex carbohydrates.

The reason endurance athletes have reached for it for 30 years is straightforward: it burns slowly and evenly, the way whole food always does. No glucose spike from concentrated sugars. No crash when that spike wears off. Steady energy release from oats that your digestive system was designed to process.

Best use case: 45–60 minutes before a long training session or race. Or during a multi-hour effort when you want something solid alongside a gel.

For athletes who've had GI problems with synthetic energy products, Clif Bar often becomes the pre-session staple — because their gut already knows how to handle oats.

5 flavours available at your local sports store across Ireland.

What do you eat in the 60 minutes before a long effort? Clif Bar, proper meal, nothing? Drop your pre-session protocol below.

Address

Unit 12 Northwest Centre, Northwest Business Park, Blanchardstown

D15YC53

Opening Hours

Monday 09:00 - 16:00
Tuesday 09:00 - 16:00
Wednesday 09:00 - 16:00
Thursday 09:00 - 16:00

Telephone

+353872593447

Website

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