BioFlex Strength

BioFlex Strength Primal Ireland are the sole distributors of Primal Strength gym equipment in Ireland. Marketing and promotion managed by BioFlex Strength
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BUILD YOUR GYM. YOUR WAY.Introducing our Ultimate Home Gym Mix & Match offer.Choose 3 or more pieces of equipment from o...
09/09/2026

BUILD YOUR GYM. YOUR WAY.

Introducing our Ultimate Home Gym Mix & Match offer.

Choose 3 or more pieces of equipment from our qualifying home gym range and receive up to 15% OFF your bundle.

No set packages. No one-size-fits-all approach. Simply mix, match and build the home gym that works for your space, your training and your goals.

HOW IT WORKS:
01 — Choose your favourite kit from the qualifying range
02 — Select 3 or more pieces
03 — Save up to 15% on your bundle

Whether you’re starting from scratch or upgrading your existing setup, it’s the perfect opportunity to create a home gym that’s built around you.

Need some help choosing? Our team can recommend the right combination of equipment to maximise your space and get more from your home gym.

Mix. Match. Build it your way.

Get in touch with the Primal Ireland today via DM to build your ultime home gym package.

04/09/2026

Primal Plate Loaded ISO Bicep Curl

Precision isolation. Maximum control.

The Primal Strength Plate Loaded Bicep Curl is designed to deliver focused bicep training with a stable, controlled movement that allows you to concentrate on every rep.

Why it belongs on the gym floor:

• Dedicated bicep isolation
• Controlled movement throughout the range
• Adjustable seat and arm position
• Plate loaded for progressive resistance
• Robust construction for heavy commercial use

Focused movement. Progressive loading. Exceptional performance.

Available for delivery and install throughout Ireland

Create your ideal gym set up with our Mix and Match Bundles. Get up to 15% off a Home Gym or Commercial Gym Bundle when ...
03/09/2026

Create your ideal gym set up with our Mix and Match Bundles.

Get up to 15% off a Home Gym or Commercial Gym Bundle when you select 3 or more qualifying items.

How it works:

➡️ Get in touch today via DM and let us know if you’re after Home or Commercial and we will give you the full range of available kit for that bundle.

➡️ Choose 3 or more pieces of kit to build your bundle and receive up to 15% off!

➡️ We’ll get you booked in for the next available delivery and/or install date.

Expand or complete your gym floor today 💪

🔥KIT SPOTLIGHT: PERFORMANCE SERIES ROTATING SMITH BACK ROW🔥Take your back training to the next level with the Primal Per...
27/08/2026

🔥KIT SPOTLIGHT: PERFORMANCE SERIES ROTATING SMITH BACK ROW🔥

Take your back training to the next level with the Primal Performance Series Plate Loaded Rotating Smith Back Row.

Built for serious commercial training, this dual-function machine allows you to perform both Smith Machine Rows and Incline Smith Rows, giving your members more ways to train and progress.

💪 Dual-function design
🏋️ Plate loaded
⚙️ Rotating Smith system
🔩 620kg maximum weight capacity
📈 300kg maximum user capacity
🇮🇪 Available NOW

Whether you’re opening a new facility, upgrading your current gym or adding specialist strength equipment to your existing floor — this is one to have on your radar.

📩 DM us for pricing and availability.

Would this make your gym’s back-training lineup? 👇

A great home gym starts with a great plan.Creating a home gym isn’t simply about choosing the right equipment. The space...
26/08/2026

A great home gym starts with a great plan.

Creating a home gym isn’t simply about choosing the right equipment. The space itself needs to be carefully considered to make sure every metre works for you.

Before any installation, our team carries out a thorough site survey to understand the space, access, dimensions, layout and any practical considerations that could affect the project.

From compact rooms and garage conversions to dedicated home training spaces, we use this information to plan the equipment layout, maximise available space and ensure the installation runs smoothly from start to finish.

With expert equipment recommendations, detailed planning and professional installation, we make sure your home gym isn’t just filled with great equipment—it’s a space that’s been designed to work.

Whatever the space. Wherever you’re located. We’ll help you make the most of it.

25/08/2026

KIT SPOTLIGHT. Primal Strength Pendulum Squat

Purpose-built for powerful, controlled movement.

The Primal Strength Pendulum Squat delivers a deep, controlled squat movement with excellent stability and support, allowing lifters to push their lower-body training to the next level.

Why it belongs on the gym floor:

• Deep, natural range of motion
• Stable, controlled movement
• Excellent quad & glute activation
• Plate loaded for progressive resistance
• Built for heavy commercial use

Engineered to make every rep count.

Available for delivery and install throughout Ireland. Get in touch today for more information.

Great gyms don’t happen by accident. They’re designed.Every square metre matters.From equipment positioning and training...
20/08/2026

Great gyms don’t happen by accident. They’re designed.

Every square metre matters.

From equipment positioning and training flow to flooring, lighting, colour, storage and functional zones — our 3D design process allows you to visualise your space before a single piece of equipment arrives.

We design around your space, your members and the way you want people to train.

📐 Concept & space planning
🏋️ Equipment layouts
🎨 Finishes & aesthetics
🖥️ 3D visualisation
⚡ Optimised training flow

See the space before you build it.

Thinking about your next gym project? Let’s design it.

19/08/2026

KIT SPOTLIGHT

PRIMAL ISO FRONT PULL DOWN / DUAL HIGH ROW

Two movements. One serious piece of kit.

The Primal Plate Loaded ISO Front Pulldown / Dual High Row combines two essential upper-body movements into one space-efficient machine, giving lifters the versatility to build a stronger, more complete back.

Why it deserves a place on the gym floor:
• Independent arms for balanced, unilateral training
• Front pulldown and dual high row functionality
• Plate loaded for progressive resistance
• Multiple grip options for varied training
• Built for heavy, commercial use
• Smooth, controlled movement through every rep

One machine. Two movements. Endless progression.

Available now for delivery and install throughout Ireland.

DM our team to find out more.

Address

Unit 6, Thurles Retail Park
Thurles
E41FP92

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