Pure Magic Watersports

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Pure Magic Watersports Watersport shop/ centre located in Dublin. Kitesurfing- SUP- Wing - All you need to get in the water
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Come and experience the magic world of watersports !! From total beginners to advanced riders our certified and experienced instructors are here to bring you to the level required. Lessons are run Tuesday to Sunday weather conditions permitting. and If you are looking for some technical advice on gear (new or second hand) we can help you to choose the right gear. We stock lots of brands of Kitesurfing/SUP/wake and accessories (fashion/neoprene etc). Repairs are also available from the shop. Kitesurfing and SUP are the 2 fastest growing watersports in the world... and Ireland delivers the best conditions in a world class spot: Dollymount! Pure Magic is also organizer of 2 major kitesurfing/sup events in the year: www.battleforthebay.com and www.battleforthelake.com! Do not miss them... mighty craic guaranteed!

15/10/2026

Who is in Mauritius this week!??? Let’s send it!!!!!! ☀️ 🌊 🐚

Geronnnnnnnnnnnnimmmmmmmmmmmmoooooooo!!!Special little trip for Catherine and Francois ( we will publish in due time the...
14/10/2026

Geronnnnnnnnnnnnimmmmmmmmmmmmoooooooo!!!

Special little trip for Catherine and Francois ( we will publish in due time the reason! )
But so far for next 2 weeks the little shop is open as usual
Tuesday - Saturday 11-5pm

We got you covered for the stormy days!

Yihaaaaaaaa

Goodbye Andrew Beattie ❤️We are all shocked and so incredibly sad. Far too early for you to leave us.Andrew was a great ...
05/10/2026

Goodbye Andrew Beattie ❤️

We are all shocked and so incredibly sad. Far too early for you to leave us.

Andrew was a great mentor to so many. Without him, the world, and the sky, would be a lot less colourful.

We met a long, long time ago on Dollymount Beach for a kite festival. At the time, I had absolutely no idea what giant kites were. Then Andrew arrived in his huge, impressive white van…

He asked me:
“Have you checked with the airport if we can fly high here?”

I replied:
“How high exactly are you planning…?”

No time for an answer. His pilot kite was already 400m high, and then he opened his giant manta ray and all those other fascinating, gigantic animals…

From that day, everything changed for me. Andrew taught me everything I know (a little!) about those incredible kites and how to fly them. He was always so generous, so funny… and also very grumpy sometimes! 😂 Don’t mess with his bunting hahaha.

Andrew came back to Ireland a few times. One memorable event was in Oughterard, wonderful place, but possibly the worst place ever to fly giant kites! A tiny football pitch with trees everywhere. But when Andrew was there, you could be sure it would fly.

I have so many memories of him, but one in particular: Andrew (and he was a BIG guy )literally flying through the air, hanging onto the line, with me and Mark trying to hold him down, all of us screaming:

“WE NEED MORE WEIGHT!!!” 😂

With Andrew, it was always an adventure.

Years passed and we hadn’t seen each other for a while. Then, by magic, Andrew managed to visit us during the very special .

We were all together again, with so many of the people he had inspired over the years. A bit like the Godfather of giant kites ❤️

We will cherish those moments with you, Kathleen and Kate forever.

Without you, Andrew, there wouldn’t have been all these events, all this magic, or all those smiles on people’s faces.

Your legacy goes way beyond the sky.

Keep flying around up there. ❤️🪁

Thank you so much for everything you brought into our lives and everything you shared with us.

Fly high, Andrew. 🌈

29/09/2026

Best trick of the ??? That one was truly pure magic !!! ? 🥹😂🤪🎩🇮🇪🐐
Rider .zoon
📸

22/09/2026

🌊 BATTLE FOR THE LAKE IS JUST AROUND THE CORNER! 🤙🔥

Only a few days to go before a weekend full of magic, plenty of wind, music and, of course, mighty craic! 💨🎶🍻

Here’s a little summary of what’s happening:

🔥 THURSDAY EVENING — LAUNCH PARTY
We kick things off at the Pure Magic Lodge!
🎧 Ruben Lenten behind the decks
🎤 Lewis Crathern Quizz

Book your seat whatsapp: 0852439702

🏄 FRIDAY | 2–4 PM — FREE MASTERCLASS WITH THE PROS (just turn up)
A very special session at Keel lake celebrating 20 YEARS OF PURE MAGIC! 🎂🤙

🎶 FRIDAY & SATURDAY NIGHT — MUSIC FESTIVAL
We’re almost SOLD OUT, so don’t leave it too late: grab your ticket while you can! 🎟️
https://www.eventbrite.ie/e/battle-for-the-lake-2026-tickets-1982513478181?utm_experiment=test_share_listing&aff=ebdsshios

💦 SATURDAY & SUNDAY — WATERSPORTS ACTION
Two full days on the water, including competitions and our legendary WOW SHOW featuring all the pros! 🔥

And the best news… the wind forecast is looking AMAZING! 💨💨💨

⚠️ KITE COMPETITION
Pre-registration and payment are compulsory.
Deadline: 24/09

Register here:
https://docs.google.com/forms/d/1XpFRLveHep2pdy3RYHS7RPfjEGJdVZa5ak8Zl3lpYJU/viewform?edit_requested=true

Get ready!! Battle for the Lake 2026 is ON! 🌊🔥🤙
Let’s celebrate another winderful year all together !!
See you on the Wild West!

26/07/2026

Our little team is soooooo busy but yet… at the end of the service…. Last night…. And every night, night and day…

We only have few words in mind:

Red and green!!!!

Up MAYO!!!!!!!! Mayo for Sam!!!!!!

( it was a long day so please forgive us if we kept it simple / lyrics / cinematic effects etc..)
Featuring Swiftie, Rosa & Eva, Stephen, Freya & Shuna, Jan, Finn&Paol!

( game live today at the lodge, 3pm)

DAY -4 🎉A huge thank you to all our amazing partners who help make the Mayo International Kite Festival possible, especi...
14/07/2026

DAY -4 🎉

A huge thank you to all our amazing partners who help make the Mayo International Kite Festival possible, especially

💙 thank you for everything you do.
🥤 welcome to your first festival with us… we can’t wait!
🌐 thank you for your loyal support year after year.
💛 thanks for your enthusiasm, and welcome to your first visit to Achill!

There are so many people, businesses and friends working behind the scenes to make this happen.

All their support and YOUR support allows to fly together … and bring all those incredible Pro kite teams in Ireland

It’s nearly time… 🎈
We can’t wait to welcome you all to Achill Island!

🌍 www.mayokitefest.com

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🌅 THURSDAY MAGIC SESSION! 🍷 × Join us for a magical summer evening on the water!🏄 Sunset paddle🍷 A glass of w**e afterwa...
24/06/2026

🌅 THURSDAY MAGIC SESSION! 🍷
×

Join us for a magical summer evening on the water!

🏄 Sunset paddle
🍷 A glass of w**e afterwards
🧺 Good vibes by the beach

No paddleboarding experience needed — and yes, just to be clear, the w**e comes after the paddle 😉.

Bring your friends and a blanket, and we’ll take care of the rest.

✨ Limited spaces available — book your spot now!



Tickets on our story or Dm us!

20/06/2026

IT’S ON GUYS!!! your.grid


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Address

370 Clontarf Road
Dublin
3

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