22/10/2026
This is Dermot.
Same man, same job, same busy life, and he didn’t do a single thing different to any other client I work with.
He didn’t start taking anything, he didn’t add extra cardio or start running 5Ks, and he didn’t jump on some new training split he saw online.
He just did what I asked him to do, and he did it every day of the week, not just the days that suited him.
The thing is, most guys I speak to are actually doing grand Monday to Thursday.
They’re training, eating well, getting their steps in, and then Friday comes and it all goes out the window.
A few pints after work, a takeaway on the way home, a fry on Saturday morning, Sunday dinner with dessert because sure it’s the weekend, and then Monday they’re back at it wondering why the belly isn’t shifting.
That’s 3 days out of 7 undoing everything you did in the other 4.
You’re not on a plan that doesn’t work, you’re on a plan you’re only following half the week.
Dermot trained 4 days a week, hit his steps, kept his calories where they needed to be, and treated a Saturday exactly the same as a Tuesday.
Nothing fancy and nothing complicated.
And now look at him.
He’s lean, he’s built a lot of muscle, he’s got the shape every guy wants, and you can see it in his face too.
He looks healthier, more confident, like a man who’s back in control.
You already hold yourself to a high standard in your career.
Your body deserves the same standard 7 days a week, not 4.