Lisa Jones & Co

Lisa Jones & Co From start ups to high growth online businesses.

Australia's leading E-commerce Business Coaching and Mentoring team for female led online brands looking to grow and scale their website revenues and turn every sale into a loyal customer!

Just casually scrolling through my camera roll this morning and… eek.Completely forgot that a few months ago I was stand...
26/05/2026

Just casually scrolling through my camera roll this morning and… eek.

Completely forgot that a few months ago I was standing in Times Square staring up at my own billboard in New York.

One of those moments that felt wildly surreal then, and still does now.

Little me from years ago, juggling kids, chaos, business stress, and big dreams in activewear at the kitchen bench, would never have believed it.

Anyway, just over here pinching myself again. And feeling really bloody grateful. ❤️🌈 Lisa xx

20/05/2026

7 day post-op update 🤍

This recovery has been a little more humbling than I expected.

After multiple rounds of reconstructive surgery post 65kg weight loss, I genuinely thought I knew what to expect by now… but this one ended up being much bigger than anticipated, especially through my thighs, and my body has absolutely been making sure I respect that 😅

It’s been a week of swelling, wounds, compression garments, painkillers, exhaustion and a lot more vulnerability than I was mentally prepared for.

And honestly? One of the hardest parts has probably been allowing myself to need people.

I’m very used to being the capable one.
The strong one.
The one holding everything together.

This week I’ve had to lean on my team, my support network and the people who love me far more than I’m comfortable with — and maybe that’s part of the healing too.

I think social media often shows the shiny “after” moments of transformation, but not always the messy middle of rebuilding a body after massive weight loss and multiple surgeries.

So here’s a little honesty from the middle of it 🤍

Slowly healing.
Slowly recovering.
Still very grateful I chose this.
And currently surviving one tiny compression-garment shuffle at a time 😂

Thank you for all the kindness you’ve sent this week. I’ve felt it more than you know. Lisa xx

Still pinching myself.Little old Lisa, hosting a cocktail party for our clients and Pinterest is literally paying to ste...
15/05/2026

Still pinching myself.

Little old Lisa, hosting a cocktail party for our clients and Pinterest is literally paying to stencil their logo into espresso martinis for the room.

What the actual hell. 🤯🥳🌈

Some days I still can’t believe this is the life and business I’ve built.

Very bloody grateful for every woman who’s been part of the ride so far. ✨Lisa xx

Founder Friday.Last week I stood at the back of our cocktail party and just… watched.Women everywhere. Laughing. Swappin...
14/05/2026

Founder Friday.

Last week I stood at the back of our cocktail party and just… watched.

Women everywhere. Laughing. Swapping numbers. Telling each other the real version of how business is going. Not the LinkedIn version. The real one.

And I’ll be honest... I got a bit teary.

Because for a long time, I built businesses on my own. Late nights, quiet wins, and no one to call when something went sideways. Just me, the laptop, and a cup of tea that had gone cold three hours ago.

I used to think that was just how it worked. If you wanted to build something real, you had to grit your teeth and figure it out alone.

That was the biggest mistake I ever made.

Because the founders who go the distance aren’t the ones with the smartest strategy or the biggest budget. They’re the ones who have other women they can call. The ones who don’t try to carry it all by themselves.
The deals, the doubts, the 11pm “is this worth it” moments. The wins no one else really understands.

You need people in your corner who get it. Not because they read the book, but because they’re living it too.

If I could go back and give myself one piece of advice when I was starting out, it would be this.

Stop trying to do it alone. Find your women. The ones who pick up the phone. The ones who tell you the truth. The ones who remind you that you’re not crazy, you’re just building something.

That’s the work, the rest is just logistics.

Who’s the woman you’d call at 11pm when business gets messy? Tag her below.

Lisa xx

Today’s the day ❤️🌈Heading into another round of reconstructive surgery after losing more than 65kg.A little breast revi...
13/05/2026

Today’s the day ❤️🌈

Heading into another round of reconstructive surgery after losing more than 65kg.

A little breast revision.
A little thigh revision.
A lot of emotions.

There’s something strangely vulnerable about choosing yourself this deeply and this visibly.

But I’ve realised over the years that self-love isn’t always just “accepting everything as it is.”
Sometimes it’s allowing yourself to keep rebuilding after everything your body has carried.

So today I’m nervous.
Grateful.
Hopeful.
And very ready. ✨

I’ll take you along for parts of the recovery journey over the next few weeks because I know so many women quietly sit in this same space between gratitude and wanting more for themselves.

And honestly?
Both are allowed ❤️

Leave me something lovely to wake up to after surgery.🥰 Lisa xx

11/05/2026

Grey hair and dark hair is honestly one of the rudest combinations ageing has handed me lately. 🤣

Every few weeks I’d look in the mirror and think, how are there THIS many greys already?

But I also refuse to spend $300 and lose half a day sitting in a salon chair every month. I just can’t do it anymore.

So for ages I was grabbing supermarket box dyes and hoping for the best. Cheap and convenient, yes. But my already thinning, brittle hair was absolutely paying the price.

Then I discovered by Hannah Spilva.

And honestly, I became obsessed.

A root retouch subscription designed specifically for dark hair, without all the crappy ingredients I didn’t want slathered on my head every few weeks.

Made in Italy.
Beautiful quality.
Super easy to use.
Affordable.
And my hair actually feels healthy afterwards.

Now every three weeks it arrives at my front door and I genuinely look forward to doing my hair.

This is not sponsored by the way, I’m just a very happy customer sharing something that’s made me feel a whole lot better about the whole ageing situation. ❤️

Because if we’re being honest ladies, the greys keep coming whether we like it or not.

At least now I feel like I’m winning the battle a little bit. 🤣 Lisa xx

Maybe the magic was never the conference.Maybe it was always the hugs in the hallway.Last year, we made the decision to ...
08/05/2026

Maybe the magic was never the conference.

Maybe it was always the hugs in the hallway.

Last year, we made the decision to pull back on a lot of the in person SHE-com events. The cocktail parties. The awards nights. The conferences. The things we had become known for.

Truthfully, because they are a LOT.

Heavy on the team.
Heavy on logistics.
Heavy on energy.

At the time, it felt like the responsible decision.

But walking through the room at our latest event, I realised something.

We accidentally removed the gold dust.

Because SHE-com was never just about strategy or e-commerce.

It has always been about women finding each other.

Old friends reconnecting.
New friendships forming.
Women hugging, laughing and sharing stories over espresso martinis and giant cheese boards.

And yes, every SHE-com cocktail party still requires a two metre cheese board because apparently that’s now part of our personality.

This event also felt like a real pinch me moment.

Having PayPal, Omnisend and Pinterest backing the room was incredibly special. Pinterest even had their logo stencilled onto the espresso martinis, which honestly felt iconic.

But more than anything, I felt grateful.

Grateful for the energy in the room.
Grateful for this community.
Grateful for the reminder that human connection still matters so deeply.

You simply cannot recreate that feeling online.

What’s something in your business you once thought was “too much”…
only to realise later it was actually the magic? Lisa xx

07/05/2026

POV: You’re at an industry event and 100 people ask, “How are you?”

And suddenly you realise there’s actually no word for:
anxious,
grateful,
overwhelmed,
hopeful,
burnt out,
excited,
slightly unhinged,
deeply inspired,
and wondering if you should have stayed home in activewear.

Because “good” feels like a lie.
But “terrible” isn’t true either.

So lately when people ask me how I am, I just say:

“Oh, you know…”

And somehow every woman immediately understands.

I think this season of life for so many of us is:
beautiful and brutal,
magic and mess,
wins and worries,
all at the same time. 🙈🤣

So now I want to know:
what’s YOUR version of “I’m surviving but also thriving but also someone please bring me a nervous system reset”?

What do you say when someone asks how you are and the answer is… complicated? Lisa xx

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