Guf+Souls

Guf+Souls Only Positivity, your winning team in creative storytelling, strategic & campaigns

➕ The art of gamificationAt Guf+Hub Vol. 16, we unpacked how Fantasy Premier League evolved from a niche hobby into a fu...
01/09/2026

➕ The art of gamification

At Guf+Hub Vol. 16, we unpacked how Fantasy Premier League evolved from a niche hobby into a full commercial ecosystem, driving 38 weeks of organic traffic, high brand trust, and real revenue for creators and media alike.

Fans just wanted to pick their squad. We turned it into a growth engine.


28/08/2026

➕The Unforgettable World’s Game

Jakarta and Bandung brought the heat for The World’s Game! From meeting Edwin van der Sar to epic battles on the pitch and screen, the hype was unreal.

Thank you EA SPORTS FC Mobile Indonesia and community. See you at the next iconic event 🔥

➕Locked in. Guf+Futebol Vol. 6 is ready to roll! ⚽We're back with new faces, new squads, and the same energy bringing ma...
27/08/2026

➕Locked in. Guf+Futebol Vol. 6 is ready to roll! ⚽

We're back with new faces, new squads, and the same energy bringing marketers, creatives, creators, and football lovers together.

Check the slides & let’s hit the pitch.


25/08/2026

➕ A story about confidence, told through the game.

We brought Brand Bridge Asia and ☆ Estella ☆’s Dove collaboration to life, handling the journey from creative development to production and post-production.

Capturing Estella as she is confident, authentic, and full of positive energy.

➕ This is what Guf+Futebol is all about. 🖤💛Thank you to everyone who showed up, played, cheered, and made Vol. 5 what it...
23/08/2026

➕ This is what Guf+Futebol is all about. 🖤💛

Thank you to everyone who showed up, played, cheered, and made Vol. 5 what it was.

More games. More people. More good times. See you at Vol. 6. ⚽


➕ Why has Fantasy Football League become a phenomenon? ⚽What started as a way to manage your dream team has grown into a...
21/08/2026

➕ Why has Fantasy Football League become a phenomenon? ⚽

What started as a way to manage your dream team has grown into a space for competition, content, community, and conversation.

At Guf+Hub Vol. 16, we’ll explore what makes FPL such a powerful engagement channel with experts from & .id.

Join us at Guf+Hub Vol. 16. 👇🏻

bit.ly/GufHubVol16


➕ Next up: women’s football takes the stageThe talent is here, the momentum is building, and with the league set to laun...
20/08/2026

➕ Next up: women’s football takes the stage

The talent is here, the momentum is building, and with the league set to launch this year, the doors are wide open.

The lights are on. This is an era worth backing.


18/08/2026

➕ The perfect cut

From creative concept and athlete direction to the final post-production cut, we delivered the story of Gillette x Rizky Ridho well.

Ready to elevate your narrative? Let’s craft it together.

➕Sports Creator Talks is coming! Turning the biggest moments in sports into content that connects.A conversation with sp...
14/08/2026

➕Sports Creator Talks is coming!

Turning the biggest moments in sports into content that connects.

A conversation with sports creators, event practitioners, and the TikTok team on creating relevant, engaging, and impactful sports content.

📅 August 19, 2026
📍 Millennium Centennial Center, Jakarta
💻 Hybrid | On-site & Online

See you there, Creators! 👋

➕ Draft complete. Check your lineup!Guf+Futebol Vol. 5 is right around the corner. We’ve got a bigger pitch and a stacke...
11/08/2026

➕ Draft complete. Check your lineup!

Guf+Futebol Vol. 5 is right around the corner. We’ve got a bigger pitch and a stacked roster of marketers, creatives, and footy lovers ready to play.

Find your squad in the slides and let’s make every minute count!


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