16/06/2026
TRAIN FOR YOUR LIFE: THE 2026 EDITION💪🏻💜
It is with pride that we launch the evolution of the AF manifesto in our mission to bring fitness that means something to every one of the 640 M human beings across our region—not just athletes or models, but anyone who dreams, moves, or breathes 💪🏻💜
The Inspire Brands Asia vision of 1 thousand clubs, 1 million members is backed by belief:
We believe in building the world’s most accessible fitness network: 6,000 clubs across 42 countries on all 7 continents; 24-hour access; and coaching that adapts to your hours, your pace, your life-one passionate purple community at a time.
But beyond that, we believe every life looks different for everyone-boardrooms, city streets, busy households, new passions. But every life demands the same thing: the strength, the fitness, and the vitality to keep moving torward.
We believe that big biceps are one thing. Big dreams, big responsibilities, big goals are another.
We believe that fitness isn’t an escape from your world, it’s the fuel that powers it.
This is our shared belief, brought to life.
At Anytime Fitness
Train for what matters.
Train for your life.
Each of the individual local films is based on deep insight behind the cultures within each markets, sourced through understanding of our member demographics, their needstates, their stated motivations, what they enjoy at the gym, the research that we have run, and how our own teams understand the real human beings that show up each day in each and every one of our clubs.
The stories told here are real stories we have heard from our members that we believe will inspire and rally our markets, spoken with truth that honours and champions what fitness should be.
