The Fox brand is the most recognized and best selling brand of motocross apparel in the world today. Fox built its business by developing clothing for high intensity, physically demanding motorsport of motocross. Through sponsoring and working closely with the best riders in the history of the sport - riders such as Ricky Carmichael, James Stewart, Damon Bradshaw, Rick Johnson, Mark Barnett, Doug
Henry, Jeremy McGrath and Steve Lamson - our company has researched and developed race clothing that provides riders with maximum protection and performance and freedom of movement. For more than three decades Fox has created the best motocross riding apparel in the world, which is able to withstand the elements and the torturous racing conditions that are a major part of motocross. Fox Racing first opened for business in 1974, when Geoff Fox, a Ph. who taught physics at the University of Santa Clara, launched Moto-X Fox, a tiny distribution business for European motocross parts and accessories in a 1,500-square foot building in Campbell, California. Within two years, Moto-X Fox was manufacturing high-performance suspension and engine components for racers looking for an on-track advantage. In the spring of 1977 Geoff was determined to show the American motocross public that his products were superior to those of the competition. He created his own privately-owned professional motocross team, Team Moto-X Fox. Going up against the might of the Japanese factory teams, Team Moto-X Fox riders became the top non-factory riders in the series, finishing fifth, sixth and seventh in the highly-competitive AMA 125cc National Championship series, thereby achieving Geoff's goal of proving that his handmade parts were the best that money could buy. During the series, Team Moto-X Fox riders wore bright red, yellow and orange race outfits. Handmade by Fox, the clothing became an instant hit with the fans and interested enthusiasts started calling the Fox shop in Campbell inquiring about its availability. Over the course of the next few years Fox was completely reorganized to become a major player in the U.S. motocross apparel industry. In 1980, Fox rider Mark Barnett won the company's first National Championship, and two years later, Brad Lackey won Fox 's (and the United States') first World Motocross Championship. In the ensuing two-plus decades, Fox-sponsored riders have won over 40 National Motocross and Supercross Championships. In 2006 Fox rider Ricky Carmichael won the AMA Supercross Championship, while Lifelong Fox rider James Stewart won the FIM World Supercross Championship. Today, Fox remains a family owned and operated business, with the second generation working full-time at the company. During the last three decades, Fox Racing has become an international leader in the youth lifestyle clothing market with its famous Fox Head logo seen worldwide. In doing so, the family has held steadfast to Geoff Fox's original goal of making the best motocross products money can buy. Constant research, development, and fine-tuning goes into Fox race apparel and performance gear. Through the guidance and feedback of Fox's championship-winning athletes, the company continues to lead the charge by utilizing the best technology and design talent available to enhance and optimize the quality, comfort and performance of all of its products. It is through lessons learned through relationships with the best athletes in the world that Fox will continue to create and offer the finest lines of apparel and clothing available today.
