SW Fitness & Coaching

SW Fitness & Coaching Personal Trainer with over 20 years experience. Specialising in body transformation, body fat loss, muscle gain and sports specific conditioning.

FROM 1:25:04 TO 1:18:18.Six minutes and 46 seconds faster.Two solo races together.Two new personal bests.Tilbe joined SW...
08/09/2026

FROM 1:25:04 TO 1:18:18.

Six minutes and 46 seconds faster.
Two solo races together.
Two new personal bests.

Tilbe joined SW Fitness & Coaching in December 2025 with a Women’s Open PB of 1:25:04.

Our first solo race together came in Turin on 1 February 2026:

🇮🇹 Turin — 1:22:18
A new PB by 2 minutes and 46 seconds.

Just 64 days later, Tilbe raced again in Bologna:

🇮🇹 Bologna — 1:18:18
Another four minutes faster.

That represents an overall improvement of 6 minutes and 46 seconds—approximately 8% faster than her starting benchmark.

Tilbe’s super strength is unquestionably her running and engine. She can move well, sustain effort and continue working effectively under fatigue.

The coaching objective hasn’t been to change what already makes her a strong athlete. It has been to protect that strength while developing the areas that allow it to influence more of the race:

• Race-pace control
• Station efficiency
• Faster, more composed transitions
• Strength endurance under fatigue
• Converting running ability into complete-race performance

Progression is rarely the result of one perfect session. It comes from consistent training, clear targets, honest feedback and repeatedly executing the fundamentals.

1:18:18 is now the benchmark—but it isn’t the finish line.

Brilliant work, Tilbe. The progression continues. 💛

If you want a training plan built around your strengths, weaknesses and race goals, send me a DM with the word “COACHING”.

ARE YOU ACTUALLY TRAINING FOR HYROX… OR JUST TRAINING HARD? 👀There’s a big difference.You can be incredibly fit, strong ...
05/09/2026

ARE YOU ACTUALLY TRAINING FOR HYROX… OR JUST TRAINING HARD? 👀

There’s a big difference.

You can be incredibly fit, strong and capable of suffering in training…

…but that doesn’t automatically mean your training is preparing you to perform better at HYROX.

HYROX requires more than simply working hard.

🏃 Can you hold your run pace after the stations?

🧠 Do you know your Hyrox race pace?

🫁 Have you built the aerobic engine to sustain the full race?

💪 Are you specifically strong — not just gym strong?

⚙️ Can you make each station efficient enough that it doesn’t destroy the next run?

🔄 Have you trained the transitions from run → station → run?

Because the goal isn’t simply to get faster at every station.

It’s to make the whole race, more economical, so that it flows and you feel in control.

That means understanding where you’re losing time, where you’re wasting energy and what is actually limiting your performance.

TRAINING HARD ≠ TRAINING SPECIFICALLY.

The best programme isn’t necessarily the one that leaves you on the floor.

It’s the one that prepares you for what happens on race day.

Don’t just train harder.
Train with purpose.

Want help identifying what could be limiting your HYROX performance?

📩 DM me “HYROX” and let’s have a chat.

PBs. Podiums. Setbacks. And now, the comeback.When Chris joined SW Fitness & Coaching in October 2024, he was training h...
01/09/2026

PBs. Podiums. Setbacks. And now, the comeback.

When Chris joined SW Fitness & Coaching in October 2024, he was training hard—but without a clear direction.

Every session felt like it needed to be full-on. Training was pieced together from things he had seen online, recovery wasn’t prioritised, and niggles were something to push through rather than address.

Working shifts added another challenge. Night shifts, disrupted sleep and unchanged training intensity created a cycle of fatigue and low energy.

What Chris needed wasn’t more effort. He needed structure, accountability and a plan built around his life.

Since then, we’ve worked on:

• Purposeful training rather than random intensity
• Adapting sessions around shift work and recovery
• Clear race pacing and station strategies
• Nutrition, hydration and race-day fuelling
• Addressing injuries rather than trying to run them off
• Building the confidence to trust the process

When we first spoke, Chris told me he wanted to achieve a podium during the 2026/27 season.

That goal arrived earlier than expected.

But coaching isn’t only about celebrating PBs and podiums. It’s also about supporting an athlete when the plan has to change.

Chris is now six weeks into his rehabilitation following knee surgery. The immediate target may be different, but the approach remains the same: listen to the body, progress with purpose and build patiently towards what comes next.

Chris described our relationship as having:

“A flexible personal touch from someone who is not only a coach, but a friend who believes in you—and gives you the confidence to believe in yourself.”

That means a great deal.

We’ve experienced some brilliant highs and some difficult setbacks, but we continue moving forward together.

The comeback is now part of the journey. 💛

If you want coaching designed around your goals, lifestyle and individual needs, send me a DM with the word “COACHING”.

Coaching should never begin with a generic programme. It should begin with the athlete.If you’re new here, I’m Simon Wil...
29/08/2026

Coaching should never begin with a generic programme. It should begin with the athlete.

If you’re new here, I’m Simon Williams—HYROX Level 1 Coach, qualified Personal Trainer since 1998.

I provide personalised 1-1 coaching for HYROX, running and hybrid athletes—from first-time competitors to World Championship age-group athletes.

Every coaching plan is built around the individual:

• Current fitness and training history
• Strengths and performance limiters
• Lifestyle and available training time
• Race goals and experience
• Individual response to training

Through benchmark testing, performance data, movement and technique analysis, regular feedback and ongoing support, we make informed coaching decisions and measure whether the training is working.

The SW Process is simple:

Benchmark. Analyse. Coach. Review and retest.

During the 2025/26 season, SW Fitness & Coaching athletes achieved:

🏆 31 HYROX podiums
⚡ 37 personal bests
🌍 7 World Championship qualifications
🏁 40 competitive debuts

The numbers matter—but every one represents an athlete who committed to the process, developed their performance and arrived at the start line better prepared.

If you’re ready for personalised coaching with structure, purpose and measurable progression, send me the word COACHING.

Stronger and faster together.

Super proud to be part of the Xendurance_eu team for the 3rd consecutive year. Feel very privileged to be on the team an...
26/08/2026

Super proud to be part of the Xendurance_eu team for the 3rd consecutive year.

Feel very privileged to be on the team and to be alongside some amazing athletes.

A huge thank you to Jim Peskett and Dan Peskett for all that they do for us.

I’m lucky to have access to some awesome products, my top 3 are;

Lactic acid buffer
Creatine
Energy gels

⛽️ grab yourself 15% of with my code - SW15.

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