22/08/2026
Oooph!
700 have always been about genuine value. In an evolving retail landscape with shifting perspectives, price is increasingly a greater part of the value proposition.
In the last year two brands have consistently demonstrated that quality and performance do not need to mean premium price.
Gusto and Seka. Both brands do the same thing in different tiers.
Our feed is peppered with Gusto - an indication of their growing market share and popularity.
Expect a similar showing from SEKA-bikes. The first of which is right here. This Spear RDC is the first of our builds and features our in-house Bōken Wheels and Ultegra Di2 Groupset.
The Spear RDC was developed to deliver the same manners and handling as the Specialized SL series. Independently verified aero testing by AeroCoach in the Silverstone Wind tunnel proves the Spear is FAST. At the same time it is light at just 685g for the frame and with stiffness numbers that trouble the best all round bikes in the game.
But the headline….. they cost half as much.
All the performance. More money in your pocket. No compromises.
With more in the pipeline before they even arrived in store, and the latest ExAero And ExAero RDC release (more to come on that) - we expect you’ll be seeing more of these 👀 #
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“ I tell you what, this is one of the best manufactured bikes I’ve seen. They’ve thought about everything. “
“ I’m blown away “
700 Mechanic
Unsolicited
