10/04/2026
Have you ever gone shopping,
Saw the word ‘High Protein’ on a label,
And picked it up without even a second thought,
Because if something says it’s high protein then it must be good, right?
Unfortunately,
That’s where things get a little bit sticky.
If you walk into any shop right now you’ll find protein bars,
Protein cereals,
Protein yoghurts,
Protein crisps,
Protein everything.
And people see that label and think they’re making a smart choice.
Sometimes they are.
Sometimes they really aren’t.
The problem is that high protein on the front of a packet tells you nothing about the full picture.
That protein cereal with 20g of protein per serving?
Check the sugar.
Check the calories.
Check what the serving size actually is.
You’ll find some of these products hardly contain any more protein than their standard counterparts.
A high protein bag of crisps with 6g of protein that tastes like cardboard is hardly better than a normal packet of crisps.
These products are branded as high protein to prey on people who don’t read or check the packaging.
Now I’m not saying don’t eat them.
Some products out there are genuinely decent.
But when companies are selling protein pasta that tastes like sand with barely enough protein to justify the label,
There needs to be a line.
Don’t just take things at face value.
For some of us,
We don’t read packaging because the numbers mean nothing when you don’t even know what your protein target should be.
Don’t worry though,
I’ve got you.
If you have no idea what your daily protein target should actually be,
Comment PROTEIN below and I’ll send you the calculator I use with every client.
Two minutes to fill in.
Tells you exactly what you should be hitting every day.
No guessing.