Proper Coaching - Mitch O'Callaghan

Proper Coaching - Mitch O'Callaghan Personal Trainer specialising in body transformations!

Founder of Proper Group Coaching and Results Beyond the Injection™


I coach high achieving 35+ year olds transform their health, physique and lifestyle.

100's of World Class Results 💪 & 🧠

Our mission is to stop people needing to be saved from poor health from poor habits, education, lifestyle and poor medic...
08/09/2026

Our mission is to stop people needing to be saved from poor health from poor habits, education, lifestyle and poor medical systems that throw medicine at anything and everything

And if we can look, feel and perform fantastic at the same time (and we can, and we do, and so can you) then that is WIN WIN.

We figured all of this out on ourselves first before we had to (see my journey on my page and Danielle’s on hers : Danielle | Prime Woman Project ™ Peptide Power Protocol™ )

Then clients started asking.

So the first thing we asked about was what has this stuff actually been tested for. Sterility. Endotoxins. Heavy metals. Purity.

Most people only ever hear about the last one. And most suppliers are lying about their tests (we will show you what to look for)

We put foundations before everything else, because peptides are
only as effective as the foundations they are laid upon.

We tracked our own data for years before we ever posted a word about it. And now we are putting our faces, names and reputation to it.

We are by far the most educated, experienced and best placed to help with this, so here we are, hit us with any questions you have

Last week we did a webinar which went very well, we had 57 sign ups, 34 people register and 16 sign up to our health optimisation programme, keep your eyes peeled for the next one as spaces will be limited

07/09/2026

My life would look extremely different if that one friend didn’t know about the option that I wasn’t offered before they were insisting on spinal surgery

I’m very grateful the we have the NHS in the UK, they saved my old man’s life, I have very close friends and family that work for them and what they all did during Covid was out of this world. they’re heroes

But the people on the ground are so busy fighting poor health that they have no capacity for anything else

And the system works too well for the people at the top for them to make change

“But the NHS is Free, how can there be corruption”

The NHS spend over £21 billion a year on medicine, if you think that people and businesses are not profiting from this then you’re exactly where they want you to be, please open your eyes and minds

How much do they spend on educating people how to avoid needing to be saved….or anything else that would optimise health and actually take some strain off of their own system….go and look

Nutrient deficiencies are treated with….. medicine

Hormonal imbalance (peri/menopause) - anti depressants usually offered and prescribed before hormone replacement therapy is even discussed

Engineered medicines can be patented and monetised (time and time again, for the rest of our lives)

A natural chain of amino acids (that’s what peps are) - cannot be patented and therefore cannot be monopolised

It really is that simple

They cant own them so they say they’re not effective or they’re not safe (big pharma, not the nhs, but as we have established there is a £ connection here)

The bit that frustrates me the most is they (the government) could regulate the health optimisation market, get rid of the opportunists that are selling untested s**t a my a massive mark up, and keep the ones doing testing and helping with the foundations that amplify and sustain the results that are possible, but that would be validating the efficacy, and they won’t do that…

Probably said too much already and I’d like this one to stay up as I’m quite proud of myself, even though it took 6 weeks of friction to post it 🙃

The best thing about what we now have available to us isNot only do the results come faster and easierNot only do you NO...
05/09/2026

The best thing about what we now have available to us is

Not only do the results come faster and easier

Not only do you NOT lose results when you stop something

It’s actually very easy to keep / maintain the result

My priority is not currently to improve physique or even health tbh, I’m very heathy, I’m finally satisfied with my rig and I’m pretty fit

I know I’m gana sound like a bellend here but it’s true, my training is the least structured it’s ever been, I don’t track calories, I eat out twice per day, usually a healthy ish cooked breakfast and a steak meal or burger, plus a pastry, 3-4 cappuccinos and a double scoop shake. and a few beers 1-2 times per week

And I’m not far off of my best shape ever where I was near on obsessed with looking good

Im also much fitter and healthier and have so much more brain capacity

Don’t get me wrong, my unstructured training is still decent, I make sure i stimulate upper body twice per week, volume is low ish but every set is to failure with good form

Legs once per week, should hit my little glutes twice but cba atm tbh

I run at least once and 1/2 times a week I go to a group class and treat it like it’s the CrossFit games final and try to smoke everyone

It’s a little bit about winning but it’s mostly about pushing myself to my limit, maybe I’m lucky I like to spend some time in the hurt locker, maybe i’m weird, Im not too bothered which one - it’s good for the lungs, heart and character

It’s also good for the ego when you try and win and get dusted off by a sweet petite french girl at a hyrox class like the other day 🫠🤝

Anyway the interventions are not doing all of the work, this is only possible as I locked 🔏 in the foundations previously

Use them PLUS get the ground work laid down - and then it’s cruise control moving forward

Decline isn’t a birthday. It’s a default, and you’re allowed to opt out of it. Big Oliver sure did 🤝Oliver spent over 10...
02/09/2026

Decline isn’t a birthday. It’s a default, and you’re allowed to opt out of it. Big Oliver sure did 🤝

Oliver spent over 10 years trying everything.

Every diet, every programme, every bit of advice going.
And he never made progress he was actually happy with.

Here’s the bit that matters though, and it’s the opposite of what everyone assumes.

We didn’t start with peptides. We made a load of progress without them. Foundations first...training that actually suited him, nutrition built round his life, sleep, recovery, and measuring it properly instead of guessing.

Only once that was working did we use peps to optimise.

That sequence matters more than anything else in this post.

Peptides didn’t rescue 10 years of no progress. Proper coaching did. The peps then took a body that was already responding and pushed it further, which is the job they’re actually good at.

Run it the other way, reach for the compounds because the basics are a mess, and you’ll get very little out of them...and then people blame the compound.

And the results?

A 64 page panel, with evidence he’s healthier than the vast majority of blokes half his age.

That’s it.

So how? Everything was measured, the plan was built around optimising those markers, Hoops implemented, and the results speak for themselves. And we’ve worked around a couple of injuries, a bunch of holidays and festivals along the way.

Adherence. Ask him how the training went and you get “100%...c’mon, does the pipe use holy water?!”

Months and months of answers like that.

110kg added on the hex bar for 10 reps. At 50+

Most men his age have been told to expect the opposite, and have quietly accepted it.

Decline isn’t a birthday. It’s a default, and you’re allowed to opt out of it.

And he’s nowhere near done

(bloods on the last slides, read them yourself)

She already knew how to get shredded.That was never the problem.Kas has years of competitive bodybuilding shows behind h...
31/08/2026

She already knew how to get shredded.
That was never the problem.

Kas has years of competitive bodybuilding shows behind her. She can dig into hard stuff harder than almost anyone, and I’ve got a lot of respect for it.

Under a thousand calories a day. A step target four times what any sane person gets asked to hit.
She held it, which is fu***ng hard, and she did very well on it.

But because it was that extreme, she would always lose condition too quickly afterwards, which is not healthy either. An extreme deficit and a big caloric surplus are both stress on the body.

It served its purpose. It was never going to be a way to live long term, and there was almost no focus on health while it was happening.

She knew all that. That’s exactly why she came to me. She knew I’m a stickler for the details, and optimising health is a details job.

So this year the goal was Prime health.

Training built around her cycle instead of against it. Energy, sleep, strength and recovery reported every single week and adjusted off what came back. The appetite side, an energy stack, a recovery and glow stack, and she’s just started a sleep one. None of it guessed at.

This year we’ve taken 4.3 years off her biological age. Her Whoop now reads 9.2 years younger than she actually is.

Then something happened we hadn’t planned for.

She had energy she hadn’t had in years...so she went and used it.

A five kilometre personal best of 22:17, at 4:26 a kilometre.
A ten kilometre personal best this summer.
A Hyrox done.
A half marathon signed up for.
Three hundred kilos on the leg press, and finally beating the fear of asking someone for a spot.
And she built muscle while she did all of it.

The quieter bit matters most though.

After every prep the rebound used to undo the work. Extreme in, extreme out, weight back on faster than is any good for holding muscle or condition. Getting a handle on that was the real priority.

(she’s barely tracked a calorie all summer, which within coaching is rare...but I knew we were in a good enough place with her nutrition for Kas to be intuitive...and I was right)

Anyone can get you shredded once.
Very few can hand it back to you as a life

What happens when you fully lock in the foundations, for years not weeks or months...and then introduce optimisation int...
31/08/2026

What happens when you fully lock in the foundations, for years not weeks or months...and then introduce optimisation interventions...?

The ceiling gets a lot fu***ng higher...

Doing everything right should be the entry fee, not the finish line.

Sam was already in great nick.
Years of it, done properly. He is just in such good nick now that old Sam looks....not as good

(to be fair we were in between phases in the before, Sam has been bigger and leaner than this before, without any help from peps etc)

This was never a bloke with anything to ‘fix’

Just a successful bloke, with a beautiful family, high responsibility job, a big house renovation (basically a fu***ng winner / high performer) who wanted his gym and physique results to align with the rest of his life

So he decided to fully optimise.
Hormones and peps. introduced on top of a base that was already immaculate. Nothing about the foundations changed. He still trains like that, still eats like that, still reports in every single week.

He appreciates attention to detail, a properly mapped out plan built around him and evidence based principles...

The rest is history

and we aren’t even anywhere near finished

The specifics are specific to Sam, so it’s a conversation not a caption or a go a copy what we did. My DMs are always open to anyone that wants to do it properly

They told me I’d never ride a bike again, never run or train legs…Three years ago I’d have called all this a shortcut an...
31/08/2026

They told me I’d never ride a bike again, never run or train legs…

Three years ago I’d have called all this a shortcut and wanted nothing to do with it.

Fat burners? A load of crap. Juice Plus, Herbalife? Unhealthy and unsustainable. Proper performance enhancing drugs fascinated me, but I was nowhere near my natural limit and didn’t want to mess with my hormones or fertility.

I also had habits that needed cracking, and didn’t feel I deserved the most powerful shortcut going while I was misbehaving. Story for another day. They create the environment for a result. The work still has to be done.

Then I had a motocross accident.

The impact shunted two vertebrae into a disc so it was pushing into my sciatic nerve. They thought they’d have to do spinal surgery. They told me I’d never ride again, motor or bicycle, and training would be limited for life.

I barely slept for a week. Every time I nodded off and moved, a 9 out of 10 shooting pain woke me. Standing and walking beat sitting or lying, so I worked standing up and walked around like a lost little boy.

How can I be a health and fitness coach if I can’t even train myself? I’d lost my purpose and was slipping into poor mental health.

Then someone mentioned a recovery stack for the anti inflammatory effects. A normal rugby knock and I wouldn’t have looked at it. But I was desperate and the research sounded good.

Within a couple of hours the pain reduced by about 50%. That night I slept. I could finally accelerate the physio. One week later I was training legs. Only at 60%, but I was happy to be in the gym.

I was sold, and I’ve been learning every day since. Fat loss support, energy, anti ageing, sleep, growth hormone, focus, central nervous system.

Should everyone do all of them? No. Will everyone get the same results? No. Are they new? No, many have been around two decades and we’re still learning.

I’ve tracked everything. Reviewed it all. Pros, cons, ratings. I’ll be talking about all of it, so follow along for the real insights.

Questions in the comments or my DMs.

They told me I’d never ride a bike again, never run or train legs…Three years ago I’d have called all this a shortcut an...
31/08/2026

They told me I’d never ride a bike again, never run or train legs…

Three years ago I’d have called all this a shortcut and wanted nothing to do with it.

Fat burners? A load of crap. Juice Plus, Herbalife? Unhealthy and unsustainable. Proper performance enhancing drugs fascinated me, but I was nowhere near my natural limit and didn’t want to mess with my hormones or fertility.

I also had habits that needed cracking, and didn’t feel I deserved the most powerful shortcut going while I was misbehaving. Story for another day. They create the environment for a result. The work still has to be done.

Then I had a motocross accident.

The impact shunted two vertebrae into a disc so it was pushing into my sciatic nerve. They thought they’d have to do spinal surgery. They told me I’d never ride again, motor or bicycle, and training would be limited for life.

I barely slept for a week. Every time I nodded off and moved, a 9 out of 10 shooting pain woke me. Standing and walking beat sitting or lying, so I worked standing up and walked around like a lost little boy.

How can I be a health and fitness coach if I can’t even train myself? I’d lost my purpose and was slipping into poor mental health.

Then someone mentioned a recovery stack for the anti inflammatory effects. A normal rugby knock and I wouldn’t have looked at it. But I was desperate and the research sounded good.

Within a couple of hours the pain reduced by about 50%. That night I slept. I could finally accelerate the physio. One week later I was training legs. Only at 60%, but I was happy to be in the gym.

I was sold, and I’ve been learning every day since. Fat loss support, energy, anti ageing, sleep, growth hormone, focus, central nervous system.

Should everyone do all of them? No. Will everyone get the same results? No. Are they new? No, many have been around two decades and we’re still learning.

I’ve tracked everything. Reviewed it all. Pros, cons, ratings. I’ll be talking about all of it, so follow along for the real insights.

Questions in the comments or my DMs.

26/08/2026

Ali runs a couple of companies and advises in the board of a few more. His time is the most expensive thing he owns.

Here is what he said this week. The plan is mapped. The sleep is fixed. And he does not have to think about any of it.

That is the bit people miss. It is not the training or the plan that eats you.

It is the deciding.

Most people already know most of what to do. They are not lazy and they are not stupid. They are carrying at least one or two missing links:

No real plan, so every week starts from scratch.
Training hard, but the same hard forever, because there is no programme under it.
Sleep and recovery in bits, so none of the work lands.

Fix those three and everything else gets easier. That is the whole job of Prime and what we do best.
The map, the programme, the recovery dialled in, and
someone in your corner who has already made the decisions for you, and built the plan, but around you your goals and lifestyle.

Ali did not find more discipline. He got his bandwidth back, and he
spent it on being a founder 🚀

If you are running on willpower right now, that is not a character flaw.
It is a missing link.

Send me a message, we can have chat and I will tell you which one
is yours.

20/08/2026

There is no plan b darlin

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