08/06/2026
RLSS UK is partnering with The Mirror on the powerful new water safety campaign ‘Save Lives for Sam’.
Working in collaboration with The Mirror and MP Lee Pitcher, MP for Doncaster East and the Isle of Axholme, the campaign aims to prevent water-related tragedies across the UK. The new campaign will lobby the government to create REAL change, and will run through to the start of the summer holidays.
This campaign urgently calls for:
• A national Public Health & Safety Awareness Campaign on TikTok and social media to raise awareness among parents and children of water-related risks
• Increased accountability for water companies, landowners, and those in control of large bodies of open water to take ownership and implement proper safety measures and install appropriate rescue equipment.
• The introduction of compulsory pre-holiday school lessons covering water safety, including the Water Safety Code, Float to Live, and Phone-Float-Throw advice.
• Progression of ‘Sam’s Law’ into legislation to require safety equipment at high-risk large bodies of water and make its damage or theft an aggravated criminal offence.
As communities prepare for summer, this is a crucial moment to make water safety a national priority.
Together, we can help more people stay safe and save lives.
👉 Follow us to see the campaign take place and support the call for change.
Read the full campaign announcement: https://www.mirror.co.uk/news/uk-news/save-lives-sam-campaign-stop-37256081
The Mirror
Lee Pitcher