Before Time To Run was launched, we were just a group of people who regularly enjoyed running and exercising and who, for over twenty years, happened to spend our working days within the specialist sports and outdoor industry. Like any other dedicated runners, our first shopping priority was good running shoes, something which will never change. But what about good clothing at the right prices? Over a period of time, we became increasingly frustrated at the prices which some High Street "Sports Stores" were charging for basic running clothing. Even when items had been marked down to half price, our understanding of the manufacturing industry told us that the "Sports Stores" were still making substantial amounts of money. Taking our own beliefs and values, we started to talk in earnest with other runners and discovered that pretty much everyone else felt the same way. Okay, we're not all world class athletes, but we do all need good quality clothing at affordable prices. With that in mind, we asked ourselves - "What do we really need from our running clothing? The answer - high wicking, anti microbial fabrics in designs that utilised flat seams at great prices. Oh, and a pinch of humour." And so Time To Run was born - an organisation dedicated to bringing best quality garments and accessories to the marketplace at affordable prices.