10/06/2026
One thing I’ve loved seeing recently is more conversations in the media, on the BBC and across the news about the importance of strength training.
Because I think sometimes we hear these things and immediately think, “That’s not me.”
That’s for athletes.
That’s for sportspeople.
That’s for younger people.
That’s for people who spend all day in a gym.
But it isn’t.
The conversations around osteoporosis, arthritis, muscle loss, balance, falls, independence and healthy ageing aren’t about someone else. They’re about all of us.
It’s easy to look at someone training for a marathon, a big event or competing in sport and think, “Well of course they need to strength train.”
But what about the person who sits at a desk all day?
The mum who is constantly carrying children, shopping bags and trying to juggle a million things at once.
The dad who wants to keep up with his kids in the garden.
The night shift worker who comes into a 6am class before heading home to bed.
The retiree who wants to travel, play golf, walk the dog and enjoy life for as long as possible.
Strength training isn’t reserved for athletes.
It is for the everyday athlete.
The person who wants to keep moving.
The person who wants to remain independent.
The person who wants to feel capable.
The person who wants to enjoy more years of their life, not simply live through them.
Unfortunately, you’ll probably hear a lot of conversations right now about shrinking yourself, becoming smaller, taking up less space and focusing purely on weight loss.
But our goal has never been to take up less space.
Our goal is to build stronger bodies, stronger minds and a stronger future.
Because strength training isn’t about adding years to your life.
It’s about adding life to your years.
So the next time you hear a conversation about muscle, bone health, strength or longevity, don’t think, “That’s not about me.”
Because it is.
It affects every single one of us.
Chase strong.
Chase healthy.
Chase life. 💛
