10/08/2026
🏆 AND THE WINNER IS… 🏆
After much deliberation, some very strong entries and one very difficult decision…
🥁🥁🥁 Lucy Burt 🎉👏
The brief was simple(ish) — show us what Back Beach Fitness is all about and what makes it special.
Lucy’s entry absolutely nailed it. ❤️
It captured the people, the fun, the ridiculousness, the hard work, the community and basically everything that makes BBF… well, BBF.
We’re not just here to lift heavy things and get sweaty (although we do quite a lot of that 😂).
It’s the people, the friendships, the laughs, the encouragement, the questionable decisions and all the little things that happen around the workouts that make this place what it is.
So congratulations Lucy — very worthy winner! 🏆
BUT…
🦀 PEPE DESERVES A MOMENT. 🦀
A very special mention to Oliver Stephens for his exceptional Pepe film, which has somehow managed to make a crab one of the most beloved members of Back Beach Fitness. 😂❤️
We genuinely think Pepe may have more personality than one of our coaches 🤔 😉
And quite frankly, he deserves his own membership card.
Ollie — a special little prize is coming your way! 🎁🦀
Thank you SO much to everyone who entered. We’ve loved seeing BBF through your eyes and there were some seriously brilliant entries.
You lot are what makes this place special. ❤️
Now… someone please check on Pepe. He’s been through enough. 🦀😂
Back Beach Fitness. Not a normal gym!
