Woolf Pure Mountain

Woolf Pure Mountain British Merino, made for the mountains. Zero plastic, ever. Nothing beats Nature® [email protected] You won't find synthetic materials anywhere in our range.

Welcome to Woolf, home of PureFleece®
We combine over a century of expertise from select British woollen mills with 21st century design to create better performing, more durable outdoor apparel. Unlike others, we've never used polyester, nylon or any kind of plastic, even recycled, and we never will. So now everyone can explore the wild, without trashing it. Visit our store and register your name

for the latest news and offers. www.woolf.store

Our main social home is over on Instagram woolf.purefleece

08/09/2026

Unlike most, we've never used polyester, nylon or any kind of plastic, not even recycled. And we never will. PureFleece® - Nothing beats Nature®

07/09/2026

Most 'technical' fleeces are polyester through and through, trapping heat instead of managing it. There's nothing more technical than Merino. It works the way your skin already knows how to - regulating temperature and moving moisture out, not just blocking it in. PureFleece® - Nothing beats Nature

06/09/2026

It takes 10 weeks to create our PureFleece® 100% Merino Lambswool fabric- designed with and crafted by one of the world's finest woollen mills in Yorkshire, England.

05/09/2026

Synthetic fleece just traps heat. PureFleece® 100% Merino responds to what your body's actually doing, forming a microclimate around your skin. Nothing beats Nature®

04/09/2026

Soft as your favourite jumper, but made for the mountain. PureFleece® is woven from super fine Merino, not knitted, so it holds its shape and helps resist snagging.

03/09/2026

Whatever they're made of, nothing compares to 100% Merino PureFleece® Warmer, drier and more durable - Nothing beats Nature®

03/09/2026
02/09/2026

Take it out on a cold morning, a long walk, a slow Sunday. Layer it, live in it - that's usually when people notice the difference most.

If at the end of that you don't think it's the best fleece you've ever worn, send it back for a full refund.

We're confident it'll earn its place.

01/09/2026

Synthetic fleece sheds up to 400 microplastic fibres per gram of fabric in just 20 minutes of wear* - and you thought you were enjoying some fresh air. (De Falco et al., 2020)

27/08/2026

Essential this time of year. And even better in 100% Merino Lambswool.

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Taunton

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