20/06/2026
One of the biggest mistakes people make on LinkedIn:
Treating everyone as a “prospect” without properly researching them first.
LinkedIn is not a numbers game. The best conversations, opportunities and relationships usually come from relevance, not volume.
Before sending that connection request, event invite or sales message, take five minutes to look at:
• Location
• Recent activity
• Business focus
• Networking style
• Actual suitability
A little research can completely change the quality of your outreach.
Checkout our article on why SMEs, sales professionals, recruiters and networkers should fully research their perceived prospects before reaching out on LinkedIn.
https://marknorthall.com/linkedin-is-not-a-numbers-game/