Brazilian Soccer Schools were introduced by Simon Clifford to address an urgent need to provide all children with a dynamic, globally-proven and cutting edge football coaching programme. Simon felt a glaring gap had emerged and a sustainable, grassroots development
programme was needed to maximise the natural skills of young players. Today,
Brazilian Soccer Schools are now the world’s largest chain of independently operated soccer schools with franchises running across five continents, with the centre in Sunderland running since 2001. Quite simply our aim is to change the way that football is both coached and played, and to do this we have to change the way the game is taught to children. We believe we have made a productive start in doing this with the introduction of the game of Futebol de Salão and the Brazilian Soccer Schools coaching programme. There is, however, much more work to be done. Our ultimate ambition is to provide the platform to create the complete and perfect footballer.
