Lucy Rocca

Lucy Rocca Founder of Soberistas | Author
Creator of The Permission Principle

Helping women in midlife end chronic people-pleasing and live deliberately.

I sacked off my to-do list for a bit today.I treated myself to a pistachio matcha, went for a walk in the park and liste...
20/08/2026

I sacked off my to-do list for a bit today.

I treated myself to a pistachio matcha, went for a walk in the park and listened to the brilliant Emma Zeck in conversation with Sahara Rose🌹Watch stories! on the Sahara Rose.

And this was all immensely important stuff!

Why? Because I was living my values: self-care, fitness, beauty, joy and female empowerment (to name a few!).

We’re so conditioned to associate productivity with work, chores, obligations and ticking things off a list that doing something simply because it nourishes us can feel frivolous or self-indulgent.

But our values aren’t just admirable-sounding words. They are the qualities and priorities we choose to bring into our everyday lives. And when the way we spend our time reflects what genuinely matters to us, we feel more peaceful, grounded and fully ourselves.

That is values-led living.

If you’d like to uncover your own core values - AND learn how to use them to guide your choices, boundaries, relationships and goals - I’ll be exploring all of this in my live two-hour workshop, The Values Reset, on Sunday 20th September at 4pm UK time.

The early-bird price is Ā£49 until this Sunday night. You’ll find all the details through the link in my bio.



Matcha image: Alana Harris via Unsplash.

This is not a real photograph and it’s freaked me out a bit!! It’s an AI-generated image of me, circa 1996 - and the sli...
15/08/2026

This is not a real photograph and it’s freaked me out a bit!!

It’s an AI-generated image of me, circa 1996 - and the slightly alarming thing is how entirely plausible it looks šŸ˜†!

The black cropped top. The choker. The cheap white wine in a plastic cup. The overflowing ashtray. The room full of bottles. Me looking happy even though I was riddled with numerous mental health issues and addictions.

This was the mental-health wasteland of the nineties.

We didn’t have trauma responses. We were ā€œdramatic.ā€ We didn’t have anxiety or emotional dysregulation. We were difficult, reckless, oversensitive - or simply a bit of a mess.

And if we kept going to work, turning up at parties, laughing with our friends and appearing broadly functional, everyone assumed we were fine.

Including us.

This Sunday’s members-only Permission Circle is inspired by the latest instalment of my memoir, Under the Influence: The Long Descent. We’ll be looking back at what our generation normalised, laughed off and drank our way through - and asking what we can finally understand about the younger women we once were.

Not to diagnose her retrospectively. Not to remain trapped in the past. But to see her with the compassion and clarity she was missing at the time.

The Permission Circle takes place tomorrow at 6pm UK time.

Join today to read The Long Descent, explore the reflection prompts and come along to our live conversation tomorrow evening. Your membership also gives you ongoing access to my fortnightly memoir instalments, private community and future Permission Circle sessions.

Ready to join us? Visit the link in my bio and choose The Permission Circle. ā­•ļø

Because perhaps you were never ā€œtoo much.ā€

Perhaps you were carrying far too much, with nowhere safe to put it.

12/08/2026
If someone had asked me, ā€œWhat are your top values, Lucy?ā€ back in the 1990s, the Noughties or even ten years ago, I wou...
11/08/2026

If someone had asked me, ā€œWhat are your top values, Lucy?ā€ back in the 1990s, the Noughties or even ten years ago, I wouldn’t have had a clue.
And ā€œliving in alignment with your valuesā€?
That’s for squares, woo-woo people or those with far too much time on their hands, no? šŸ˜‚
However, as I have matured (like a fine cheese 🤭), I’ve realised something:
Life is full of annoying distractions - some good, some bad.
If we don’t anchor ourselves to the things that genuinely mean something to us, we drift. We lose ourselves. We forget what’s important.
So, it turns out, values are HUGELY important.
I’ve taken everything I’ve learned through my own life, training and coaching practice and created a special two-hour online masterclass:
✨ THE VALUES RESET ✨
Together, we’ll explore what values really are, why they matter, how to identify yours and how to use them to guide your decisions, habits, boundaries and next chapter.
šŸ“… Sunday 20 September 2026
ā° 6:00–8:00 pm UK time
šŸ’» Live online via Zoom
šŸŽŸļø Maximum of 30 participants
Early-bird tickets are £49 until 11:59 pm on Sunday 23 August, after which the price will be £59.
Find out more and book here:
https://lucyrocca.com/the-values-reset
I’m also opening just three spaces for new one-to-one coaching clients in September.
If you know you’re ready to embrace your best self and kick-start the autumn with renewed motivation, send me a private message with the word SEPTEMBER and tell me a little about what you’d like support with. ā¤ļø

A new Memoir Drop has landed.This week's chapter explores the collapse of a carefully constructed identity.For years, I ...
17/06/2026

A new Memoir Drop has landed.
This week's chapter explores the collapse of a carefully constructed identity.
For years, I believed alcohol was the problem. What I eventually realised was that something much deeper had also fallen apart: the version of myself I'd spent decades trying to create.
The woman I thought I should be.
The woman I wanted others to see.
The woman I believed I had to become in order to be loved, wanted and enough.
At its heart, Under the Influence isn't really a memoir about drinking.
It's a story about identity, self-worth, authenticity and the long journey back to yourself.
And this Sunday inside The Permission Circle, we'll be exploring these themes further in our live session: The Reckoning.
Sometimes the moments that break us open become the moments that set us free.
Lucy x
JOIN NOW šŸ‘‡
https://lucyrocca.com/membership

05/06/2026

The coaching world is a crowded place, and after a while so much of it starts to sound the same. The same frameworks. Th...
29/05/2026

The coaching world is a crowded place, and after a while so much of it starts to sound the same. The same frameworks. The same advice. The same promises.

The last few years have challenged me in ways I never expected, and I started writing my memoir partly to help me make sense of it all.

What surprised me was what emerged.

As I wrote, I began to see that the coaching work I do isn’t really separate from my life at all.

It’s the lessons I’ve learned from the things I’ve survived.

The mistakes I’ve made.
The patterns I’ve repeated.
The truths I’ve resisted.
The fears I’ve faced.
The moments I finally trusted myself.

The memoir drops are really the heart of the new membership.

The coaching sessions and discussions grow out of the themes underneath the writing.

Launching soon.

For the last year, I’ve spent much of my life writing something that became far bigger than I expected.What started as a...
25/05/2026

For the last year, I’ve spent much of my life writing something that became far bigger than I expected.

What started as a memoir about sobriety slowly turned into a much deeper exploration of identity, emotional masking, self-worth, relationships, ambition, people pleasing and the long process of learning how to trust myself.

And because Soberistas has been such a huge part of my life for the last fifteen years, the story behind it naturally became woven all the way through.

Not just the public version.
The real one.

My new site launches in just a few days.

The memoir will be released in fortnightly serialised ā€œdropsā€, alongside private discussion spaces, Permission Circle sessions, reflections, prompts and deeper conversations around the themes emerging from the writing.

I wanted to create something that felt less like traditional self-help and more like stepping into an unfolding story.

More very soon.

lucyrocca.com


šŸš€

When I start working with you, the first thing we’ll do is map out your bespoke coaching package - one that tackles the ...
29/04/2026

When I start working with you, the first thing we’ll do is map out your bespoke coaching package - one that tackles the habits or situations you are desperate to change or get rid of.

Week by week, we’ll focus on your plan, building in mini targets and accountability along the way.

You’ll be working with a coach who understands you fully and knows exactly how to help you achieve a mindset shift - one that’s geared towards true self worth and which helps you realise your potential.

If you’re feeling ready to tackle the behaviours that have been stealing your peace, get in touch with me now to book your free consultation - link in bio ā¬†ļø

I’ve got two topics for tomorrow’s Permission Circle and I want your thoughts on which one to pick. 1. Not doing what yo...
25/04/2026

I’ve got two topics for tomorrow’s Permission Circle and I want your thoughts on which one to pick.

1. Not doing what you say you want to do
2. Staying longer than you should
Comment 1 or 2 šŸ‘‡
Link in bio if you want to join us ā­•ļø

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