Matt Phoenix Coaching

Matt Phoenix Coaching The Phoenix
Helping women build stronger, more developed physiques.

Physique coaching • Competition prep
World, European & 2x Mr Universe Champion
Coaching enquiries ↓
www.linktr.ee/officialmattadams

Natalie won Wellness at the UKBFF South Coast Classic yesterday.Great result.But from a coaching point of view, the inte...
31/08/2026

Natalie won Wellness at the UKBFF South Coast Classic yesterday.

Great result.

But from a coaching point of view, the interesting part is that we never built the plan around this show.

When I started coaching Natalie, competing this year wasn’t on the agenda.

The plan was recovery from her last prep, a body recomp, then a long growth phase.

That hasn’t changed.

During the recomp she’s lost 18kg, her health and fitness have improved massively and her physique has changed enough that Wellness now suits her much better.

At some point she threw out the idea of competing again.

I was happy with it because SCC and Bedford could both sit inside what we were already doing without changing the bigger plan.

That distinction matters.

Once an athlete enters a show, it’s very easy for that date to suddenly become the target.

You want to look your absolute best.

You start thinking about pushing condition harder, peak week and changing things because there’s now a stage at the end of it.

We had a bit of that wobble last week.

I told Natalie we were keeping the week simple.

Rest.
Posing.
Skin prep.
Presentation.

No reason to start forcing things just because she was competing.

If getting her sharper for SCC meant changing a plan that was already doing exactly what I wanted it to do, there was no reason to chase it.

SCC gave us a chance to see the physique on stage, under the lights, get more posing and stage experience and see where we actually are.

That was useful to us regardless of the placing.

She happened to win as well.

Now we carry on.

Another four weeks of the recomp, with Bedford sitting inside that period, then into the growth phase we always planned.

That’s the part I think competitors sometimes struggle with.

A show can be valuable without becoming the whole reason for the prep.

22/10/2025

Figure isn’t one clear look.

Every federation rewards it differently, and it keeps changing.

NPC. PCA. NABBA.
The foundations stay the same
shape, balance, proportion, symmetry
but the level of muscle and condition is what separates them.

The only way to know the standard?
Study the stage.
Watch the big shows.
See who’s winning.
Learn what your federation is rewarding today.

That’s where the truth is.

🎥 Full breakdown on the reel

The hardest part of your first show isn’t the diet or the stage.It’s standing in front of a mirror and asking yourself,A...
10/09/2025

The hardest part of your first show isn’t the diet or the stage.

It’s standing in front of a mirror and asking yourself,
Am I really ready.
Am I good enough to stand next to them.

Every woman feels that before her first time on stage.
It doesn’t mean you are weak.
It means you care.

Here’s the truth:

The mirror will always find flaws.
Standing beside others will always make you second guess.
The judges are not looking at your doubts.
They are only looking at your shape, your condition, and the way you carry yourself.

What really matters is what you see when you step off that stage.
That you became the woman who kept showing up.
That you held yourself with pride when your head was full of doubt.
That you proved you belong in a space most women never even dare to enter.

On show day, you only need to focus on three things.
Be proud of how far you have come.
Know you already earned your place on that stage.
Let yourself enjoy the moment you worked so hard for.

Your first show is not about being perfect.
It is about realising you are stronger, braver, and more capable than you ever believed.

And when it is over, remember this.
The stage is one day, but the pride you built will stay with you for life.

✨ If this speaks to you as a first-timer, drop a 💙 in the comments or tag a friend who needs to hear this today.

04/09/2025

s told she would never walk again.

That her vision, her speech, her balance, her independence — would never return.

Add in severe ADHD, mental health battles, and anxiety that makes even leaving the house feel impossible. Most people would have written her off.

But Holly walks. That alone is a miracle.

And yesterday, she did slam balls. Wall balls. Viper presses. Movements that throw balance off, demand stability, and look impossible when walking itself is a fight. She didn’t just try. She smashed them.

Then we went deeper. Bilateral leg curls — both legs moving together, but with her consciously switching focus left to right. Not just moving weight from A to B, but wiring her brain back to fire each side independently. Neurology. Mechanics. Rebuilding.

This isn’t just training. It’s rewiring identity.
It’s hope. It’s a new story.

And last night, Holly agreed to something she never thought she could do. She’s stepping on stage.

Out of her comfort zone, out of the shadows of fear. Into something far greater than she realises yet.

I believe in her. And I know she’s about to show herself — and everyone else — just how much more she’s capable of.

🧡

27/08/2025

Most coaching is surface level.
Training plans. Targets. Numbers.

That’s fine, but it’s not enough.

What makes me different is that I go deeper.
I help women build an identity strong enough to handle the tools.
Because strategy without belief won’t last.

Whether it’s stepping on stage or building a salon brand, success comes from the woman behind it.
When she owns who she is, the results follow.

That’s what I’ll be sharing at Salon Business Connect.

Client spotlight.5 weeks. 7 kilos down.The goal was clear.Holiday in the diary.Short, sharp push to get him feeling conf...
20/08/2025

Client spotlight.
5 weeks. 7 kilos down.

The goal was clear.
Holiday in the diary.
Short, sharp push to get him feeling confident.

Calories dropped.
Cardio increased.
Training stayed structured.
And the result speaks for itself.

But this isn’t the end.
This is just one phase in the bigger picture.
Long term work continues post trip.

If you have a clear goal, whether it is stage, shoot or holiday, the strategy has to fit your timeline, your body and your life.
That is how you build results you can carry forward, not just a quick fix for the moment.

19/08/2025

Yesterday I sat down with the director of Salon Business Connect for a Q&A ahead of their October event.
We spoke about leadership, burnout, and the weight women in business carry behind the scenes.

The reel I’ve shared is the closing line but the truth is, that line only makes sense when you’ve heard the whole conversation.
Because it’s not just about business strategies.
It’s about the human being behind the brand.

October is about more than business. It’s about you.

Address

The Phoenix HQ
Rushden
NN100GF

Opening Hours

Monday 7am - 8pm
Tuesday 7am - 8pm
Wednesday 7am - 8pm
Thursday 7am - 8pm
Friday 7am - 6pm
Saturday 7am - 12pm

Alerts

Be the first to know and let us send you an email when Matt Phoenix Coaching posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Matt Phoenix Coaching:

Share

Category