Matt Phoenix Standard

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The Phoenix
Be Phoenix
Coaching female competitors to step on stage with confidence
First-time & returning athletes
👇🏽 Enquiries
www.linktr.ee/officialmattadams

22/10/2025

Figure isn’t one clear look.

Every federation rewards it differently, and it keeps changing.

NPC. PCA. NABBA.
The foundations stay the same
shape, balance, proportion, symmetry
but the level of muscle and condition is what separates them.

The only way to know the standard?
Study the stage.
Watch the big shows.
See who’s winning.
Learn what your federation is rewarding today.

That’s where the truth is.

🎥 Full breakdown on the reel

The hardest part of your first show isn’t the diet or the stage.It’s standing in front of a mirror and asking yourself,A...
10/09/2025

The hardest part of your first show isn’t the diet or the stage.

It’s standing in front of a mirror and asking yourself,
Am I really ready.
Am I good enough to stand next to them.

Every woman feels that before her first time on stage.
It doesn’t mean you are weak.
It means you care.

Here’s the truth:

The mirror will always find flaws.
Standing beside others will always make you second guess.
The judges are not looking at your doubts.
They are only looking at your shape, your condition, and the way you carry yourself.

What really matters is what you see when you step off that stage.
That you became the woman who kept showing up.
That you held yourself with pride when your head was full of doubt.
That you proved you belong in a space most women never even dare to enter.

On show day, you only need to focus on three things.
Be proud of how far you have come.
Know you already earned your place on that stage.
Let yourself enjoy the moment you worked so hard for.

Your first show is not about being perfect.
It is about realising you are stronger, braver, and more capable than you ever believed.

And when it is over, remember this.
The stage is one day, but the pride you built will stay with you for life.

✨ If this speaks to you as a first-timer, drop a 💙 in the comments or tag a friend who needs to hear this today.

04/09/2025

s told she would never walk again.

That her vision, her speech, her balance, her independence — would never return.

Add in severe ADHD, mental health battles, and anxiety that makes even leaving the house feel impossible. Most people would have written her off.

But Holly walks. That alone is a miracle.

And yesterday, she did slam balls. Wall balls. Viper presses. Movements that throw balance off, demand stability, and look impossible when walking itself is a fight. She didn’t just try. She smashed them.

Then we went deeper. Bilateral leg curls — both legs moving together, but with her consciously switching focus left to right. Not just moving weight from A to B, but wiring her brain back to fire each side independently. Neurology. Mechanics. Rebuilding.

This isn’t just training. It’s rewiring identity.
It’s hope. It’s a new story.

And last night, Holly agreed to something she never thought she could do. She’s stepping on stage.

Out of her comfort zone, out of the shadows of fear. Into something far greater than she realises yet.

I believe in her. And I know she’s about to show herself — and everyone else — just how much more she’s capable of.

🧡

27/08/2025

Most coaching is surface level.
Training plans. Targets. Numbers.

That’s fine, but it’s not enough.

What makes me different is that I go deeper.
I help women build an identity strong enough to handle the tools.
Because strategy without belief won’t last.

Whether it’s stepping on stage or building a salon brand, success comes from the woman behind it.
When she owns who she is, the results follow.

That’s what I’ll be sharing at Salon Business Connect.

Client spotlight.5 weeks. 7 kilos down.The goal was clear.Holiday in the diary.Short, sharp push to get him feeling conf...
20/08/2025

Client spotlight.
5 weeks. 7 kilos down.

The goal was clear.
Holiday in the diary.
Short, sharp push to get him feeling confident.

Calories dropped.
Cardio increased.
Training stayed structured.
And the result speaks for itself.

But this isn’t the end.
This is just one phase in the bigger picture.
Long term work continues post trip.

If you have a clear goal, whether it is stage, shoot or holiday, the strategy has to fit your timeline, your body and your life.
That is how you build results you can carry forward, not just a quick fix for the moment.

19/08/2025

Yesterday I sat down with the director of Salon Business Connect for a Q&A ahead of their October event.
We spoke about leadership, burnout, and the weight women in business carry behind the scenes.

The reel I’ve shared is the closing line but the truth is, that line only makes sense when you’ve heard the whole conversation.
Because it’s not just about business strategies.
It’s about the human being behind the brand.

October is about more than business. It’s about you.

This morning I looked in the mirror and knew it. Best I’ve looked this year.I hit an all-time bodyweight low. The lighte...
17/06/2025

This morning I looked in the mirror and knew it. Best I’ve looked this year.

I hit an all-time bodyweight low. The lightest I’ve been since 2012, and felt strong, sharp, and like myself again.

Before this shift, I’d pushed hard
Cardio high
Training relentless
Food low

But it wasn’t working
Inflammation rising
Sleep broken
Recovery poor
The warning signs were there

Three weeks ago, I made the call to bring in fresh eyes and asked to help me build a strategy grounded in science and experience

Cardio pulled back
Training volume reduced
Food increased – nutrient-dense, anti-inflammatory, well-structured
Targeted supplements added
Recovery prioritised

Everything started to shift
Energy returned
My physique sharpened
And I felt strong again

It was a two-pronged solution with two outcomes:
Improve my health and wellbeing
And continue improving how I look on stage

Both mattered equally

You can kill a fly with a nuclear bomb
It works
But at what cost

I already knew this
But this phase reminded me of one thing
The mind can carry you through almost anything
Even when the method is flawed
It wasn’t the strategy that got me through before
It was mindset

I’ll always be willing to suffer
But now I value knowing when not to

There’s always a smarter way to get results
You just need someone who sees the whole picture

This is the standard I bring to every athlete I coach
Because no result is worth damaging the body to get there

Yesterday, I was at the NABBA NW show, supporting friends and athletes .emma.louise1 and  Before Adam stepped on stage, ...
12/05/2025

Yesterday, I was at the NABBA NW show, supporting friends and athletes .emma.louise1 and

Before Adam stepped on stage, he said something honest:
“I think I’ll look better in a few weeks.”

I told him the truth.
You can’t step on stage with that mindset.
You’ve got to walk out like you’ve already won.
That’s how you carry presence. That’s how you lead yourself.

He didn’t place this time. But the feedback was clear.
He’s got everything needed, just needs to come in leaner.
That’s the sport. You take the lesson. You build. You return better.

Emma, composed as ever, did what she does best.

Trained figure winner 🏆.
Masters O45 winner 🏆.
New pro card in hand.
Business owner. Mother. Workhorse.
She shows up. Every time.

Here’s what I saw yesterday:
Some showed up with presence.
Some just showed up.

It’s never just about one thing.
It’s everything working together.
The prep. The mindset. The structure.
And who you’ve become by the time you step out.

I’m not just in this sport.
I live it.
And every show reminds me why I lead the way I do.

Most people stop too early.Not because they’re done.But because they believe they are.The reps that matter are the ones ...
10/05/2025

Most people stop too early.

Not because they’re done.
But because they believe they are.

The reps that matter are the ones after it gets uncomfortable.
That’s where progress actually begins.

This applies to training.
And how you show up in everything.

If you’re ready to stop holding back,
And train with the intent to grow -
Message me.

One week ago I was on stage in America.It was the best shape of my life, but it wasn’t just about the physique.It was ab...
09/05/2025

One week ago I was on stage in America.

It was the best shape of my life, but it wasn’t just about the physique.

It was about what I’d built behind it.
The routine.
The mindset.
The standards I held every day.

And that’s what I now teach.
I show people how to build structure that actually fits their life.

That stage moment was just the outcome.

The real win?
I felt calm.
Present.
Locked in.

That’s what I want for the people I mentor.

If you’re serious about building something that lasts, message me.

I’ll show you how we do it. Properly.

Address

The Phoenix HQ
Rushden
NN100GF

Opening Hours

Monday 7am - 8pm
Tuesday 7am - 8pm
Wednesday 7am - 8pm
Thursday 7am - 8pm
Friday 7am - 6pm
Saturday 7am - 12pm

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