30/03/2026
This is not by accident.
The messaging is designed to keep you searching, spending and starting over.
Before and after photos that make you question why that isn't you.
The algorithm serving you body transformation content because you once searched for a new workout.
The "get back on track" messaging after any holiday (look out for these after Easter).
It's not a coincidence. It's a business model.
I still get sucked in sometimes. I'll be scrolling and suddenly I'm questioning myself, my body, what I'm doing. And then I catch it. I think wait, who is this actually serving. Not me, not you.
And before anyone tries to justify "but it's for your health" how healthy is it to spend decades at war with your body? How healthy is the anxiety, the restriction, the starting over, the shame? How healthy is an industry that makes more money the worse you feel about yourself?
That's not healthy. That's profit dressed up as concern.
You were never the problem.
The industry that profits from your insecurity is
Movement that comes from care rather than shame isn't a radical idea.
It just actually works.