11/06/2026
Not all step counts are the same.
10,000 steps. You've heard it a thousand times — and there's a reason coaches keep saying it. It keeps you moving, supports recovery, manages stress, and for a lot of people, combined with dialling in their nutrition, it's genuinely all they need to see real change.
But it's not the point they think it is.
One of my clients recently finished a session — 8 calories on the bike, 12 kettlebell swings, rest as long as it took you, repeat. He asked if I do the same workout. I do. My version is 21 calories and a 24kg kettlebell. Same structure. Different load. Same principle.
10,000 steps works the same way — for now.
Maybe right now that's 10k steps and that's the work — and that is the work, not a placeholder for the real thing. But here's what a static step target can't do: it can't get harder as you get better. And getting better is the whole point.
We don't go to the gym just to burn calories. We go to build capacity — to become someone who can do more, lift more, move better. The calorie burn follows from that. 10,000 steps as a permanent goal stops that process. It becomes a ceiling you didn't know you were standing under.
A programme that works doesn't just meet you where you are. It's designed to grow with you — next month looks different to this month, and that's by design. Maybe 2,000 of those steps become power walks. Maybe it becomes loaded carries. Maybe eventually it looks like what you're watching in this video.
That's what I do. Not a programme built for someone else that you're trying to keep up with — one that starts where you actually are, fits the time you actually have, and gets harder as you get fitter.
If you're not sure where to start, that's exactly where I come in.
Let me know your fitness goals.
