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Tuesday 11am - 5:30pm Wednesday 11am - 5:30pm Thursday 11am - 5:30pm Friday 11am - 5:30pm Saturday 11am - 5:30pm

Echelon Cycles

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Echelon Cycles

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Echelon Cycles, Units 10 & 11, The Enterprise Centre, Keytec 7, Kempton Road, Pershore.

Opening times:Tuesday/Wednesday/Thursday/Friday/Saturday 11:00 am - 5:30 pm Email:[email protected]:01386 550606Website:http://www.echeloncycles.co.uk

17/06/2026

Today, a new chapter begins for Eddy Merckx Bikes.

Meet the all-new 525R, developed around one simple idea: better rider positioning leads to better performance. Built for speed. Designed around the rider.

Discover the new 525R at Echelon Cycles.

10/06/2026

The boss's bike is up for sale!
AND IT HAS NOW SOLD!!
It's a fantastic Noah Fast 3.0 in size medium (56 cm equivalent). Hasn't done many miles and I have something new on the way!! I plan to keep the Red groupset so can build with a brand new Shimano Ultegra or Dura Ace groupset. I will also fit new wheels. For example Ultegra build with Zipp 404 Firecrest or DT Swiss would be £4,999. Rrp is £7,999 for this! I'm 6' and it's a perfect fit. 5'11" - 6'2" would be a good guide.
THIS HAS NOW SOLD - BUT WE HAVE PLENTY OF OTHER BIKES IN STOCK!

08/06/2026

Straight from the pro peloton✨

Strata is Ridley Bikes latest premium design, inspired by layered textures and applied entirely by hand. Because each frame is individually finished, no two bikes are ever exactly alike.

Yesterday, the design made its first appearance in the professional peloton as Martin Urianstad Bugge and Anders Skaarseth raced the Tour Auvergne-Rhône-Alpes aboard Gold Strata Noah Fast bikes.

As of today, Strata is available in five colours: Gold, Silver, Red, Blue and Green across the Noah Fast, Astr RS, Grifn RS and Triton Fast.

A unique finish for riders looking for something truly special available at Echelon Cycles

05/05/2026

🔥
No excuses when you’ve got TT machines like these.

Two fully custom Giant Trinity builds, paired with Scope TT wheels, these have been the lightest time trial setups we’ve created here at Echelon🤓.

8.6kg as pictured and built for speed.

Swipe 👈 to take a closer look 👀.
Full build details ⬇️ .

Trinity 1 - Shimano.
- Shimano Dura Ace 12 speed.
- Drag2zero 44 cockpit system
- Scope Artech Disc paired with Artech 8.T
- Fizik Transiro Aeris carbon rail saddle
- Evolve Aero Aeroto full rotor disc system 140.
- Quarq DFour power meter with 165mm cranks.
- Kmc TT12 Silca waxed chain
- Look Keo blade titanium pedal
- Drag2zero / Ceramic speed aero ospw
- Ceramic speed alpha BB
- Continental GP5000 TT 25mm tyres (27.5mm)

Trinity 2 - Sram.
- Sram Red 12speed
- Vison Metron TFE carbon cockpit
- Fouriers Trinity extension.
- Drag2zero 58T 1x chain ring
- Scope Artech Disc paired with R8.T
- ISM PS 1.0 saddle
- Quarq Dzero power meter with 165mm cranks.
- KMC X Flat waxed chain
- Speecplay aero pedals
- Ceramicspeed alpha BB
- Continental GP5000 TT 25mm tyres (27.5mm)

23/04/2026

It’s a Noah Fast kinda day 🔥.
-
Which one would you go for?

20/04/2026

Echelon Cycles promoted another successful weekend of racing in their two-day masters' road race. Riders over 50 years of age competed in two road races and a short time trial. Each race was split into three age related groups, covering the same course but set off at five minute intervals. Saturday's morning road race covered 49 miles around Welland. The afternoon saw a very short lung busting time trial, up to the base of Little Malvern.
Sunday's road race covered a lumpier course around Pendock and Staunton complete with a 14% ramp, ridden six times by the "youngsters" and five times by the "seniors".
Despite the terrain, race one covered the 56 miles at 26 mph and winner of race two, Adrian Kerrigan, rode the entire stage solo, having left the rest of the field in his wake!
Pictured are the three worthy winners; Paul Mann, Adrian Kerrigan and Carl Potter.
Carl Potter also won the Doug Dring Memorial Road Race trophy. Doug Dring was a wonderful, kind hearted man who we sadly lost last year. He was a successful racing cyclist and in later years organised numerous cycle races (including Echelon Cycles first event 20 years ago). As well as organising events, Doug and his wife Chris have helped at countless other races. They have supported sons, Steve and Paul throughout both of their successful racing careers.

17/04/2026

Hello all! This weekend (18th and 19th April) sees our 2 day BMCR Road Race being held at Welland and Pendock. 70 masters riders are entered, travelling from as far afield as Liverpool. We will therefore be closed tomorrow and apologise for any inconvenience. The race starts at 10 am if you wish to come and watch!

16/03/2026

One more sleep until we open in our new premises! We look forward to seeing you all!

Our new address is:
Echelon Cycles,
Units 10 & 11The Enterprise Centre,
Keytec 7, Kempton Road,
Pershore, WR10 2TA

Opening hours remain the same
11 am - 5:30 pm Tuesday to Saturday

03/03/2026

We are (finally) moving!! Saturday 7th March will be our final day trading from our High Street site. We will take the following week to relocate before opening our new store on Tuesday 17th March. We will reveal our new address in due course - it is about 3/4 mile away from where we are currently.
We still have some sale bikes left and can offer an additional 10% off for this week only. Grab an incredible bargain, while you can!
Exciting times ahead - we look forward to seeing you all soon!

02/03/2026

We are (finally) moving!! Saturday 7th March will be our final day trading from our High Street site. We will take the following week to relocate before opening our new store on Tuesday 17th March. We will reveal our new address in due course - it is about 3/4 mile away from where we are currently.

We still have some sale bikes left and can offer an additional 10% off for this week only. Grab an incredible bargain, while you can!

Exciting times ahead - we look forward to seeing you all soon!

Address

Units 10 & 11, The Enterprise Centre, Keytec 7, Kempton Road
Pershore
WR102TA

Opening Hours

Tuesday	11am - 5:30pm
Wednesday	11am - 5:30pm
Thursday	11am - 5:30pm
Friday	11am - 5:30pm
Saturday	11am - 5:30pm

Telephone

+441386550606

Website

http://echeloncycles.co.uk/

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