What are the opening hours?

Tuesday 11am - 5:30pm Wednesday 11am - 5:30pm Thursday 11am - 5:30pm Friday 11am - 5:30pm Saturday 11am - 5:30pm

Echelon Cycles

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Echelon Cycles

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Echelon Cycles, Units 10 & 11, The Enterprise Centre, Keytec 7, Kempton Road, Pershore.

Opening times:Tuesday/Wednesday/Thursday/Friday/Saturday 11:00 am - 5:30 pm Email:[email protected]:01386 550606Website:http://www.echeloncycles.co.uk

27/08/2026

𝗚𝗿𝗮𝘃𝗲𝗹 𝗥𝗮𝗰𝗶𝗻𝗴 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱.

Meet the all-new Ridley Bikes Kanzo Fast 2.0.

Built for the next generation of gravel racing, with advanced aerodynamics, progressive race geometry and tyre clearance up to 58 mm.

Faster on the straights. Ready for the rough. Built to race.

Discover the new Kanzo Fast 2.0 at Echelon Cycles.

25/08/2026

𝗦𝗢𝗠𝗘𝗧𝗛𝗜𝗡𝗚 𝗙𝗔𝗦𝗧 𝗜𝗦 𝗖𝗢𝗠𝗜𝗡𝗚.

A new era of gravel racing is about to begin...

Ridley Bikes

24/08/2026

Great team presence at the Royal Dean Forest CC 25 on Sunday morning! 💨🚴‍♂️
Great event. Always fun racing in Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿 and a fantastic morning out for the team.
Huge thanks to everyone for getting out there and proudly promoting the shop 👊🏻.
Shout out to Liv Cotterell Photography for the brilliant photos 🙌🏻📸.

Alex Doherty — 47:22,
Tim Wood — 50:37
David Dickerson — 51:44
Mike Murray — 57:48

18/08/2026

Belgian bike. Belgian champion. 🇧🇪

Daan Soete raced to the Belgian Gravel Championship title yesterday aboard the Ridley Bikes ASTR RS, beating childhood friend Wout van Aert on the gravel roads around his hometown.

Built for racing fast over rough terrain, the ASTR RS combines aero, aggressive race geometry and clearance for tyres up to 52 mm.

Developed in Belgium. Raced in Belgium. Now a Belgian champion. And you can find the very same ASTR RS at Echelon Cycles.

📸PhotoNews Belgium/Belgian Cycling Factory

27/07/2026

Better position. Better performance.

The Eddy Merckx Bikes 525R is built around one simple philosophy: optimise the rider, not just the bike. With its progressive geometry, the 525R helps you maintain a faster, more aerodynamic riding position without compromising comfort.

Combined with a lightweight carbon frame, aerodynamic tube shapes and race ready handling, the 525R delivers speed where it matters most.

Experience the Eddy Merckx 525R at Echelon Cycles.

20/07/2026

🚨Just landed 🚨

The Giant Revolt Advanced SL 2 is here 🔥

The lightest, fastest gravel bike Giant has ever produced, now with aero gains to match.

Come on in and check it out, it’s pretty impressive 👍🏻.

📍 Available now at Echelon

16/07/2026

The fastest Tour de France stage ever.

After several days in the Yellow Jersey with Torstein Træen, Uno-X Mobility Cycling adds another unforgettable chapter to this year's Tour de France.

Congratulations to Søren Wærenskjold on his impressive Stage 11 victory aboard the Ridley Bikes Noah Fast. With an astonishing average speed of 50.91 km/h, this became the fastest stage in Tour de France history.

Experience the same WorldTour-proven speed at Echelon Cycles and discover the Ridley Noah Fast.

📷PhotoNews Belgium/Belgian Cycling Factory

30/06/2026

The latest collection from Assos🔥.

Engineered for performance, designed for the ride.
Come on in to have a closer look and a try on.

22/06/2026

NEW IN 🔥

As a dedicated Hunt destination store, we’re incredibly lucky to have early access to the stunning new 5AM Limitless wheels.

This is Hunt’s fastest road wheelset yet.

⚡ Aero-optimised
⚡ Carbon spokes
⚡ 55/58mm depth
⚡ 23mm internal / 34.5mm external
⚡ Optimised for 28–30mm tyres
⚡ Ultra-light at just 1212g

Now available for pre-order.

Come by the store to see them in person — and trust us, you’ll want to pick them up.

17/06/2026

Today, a new chapter begins for Eddy Merckx Bikes.

Meet the all-new 525R, developed around one simple idea: better rider positioning leads to better performance. Built for speed. Designed around the rider.

Discover the new 525R at Echelon Cycles.

Address

Units 10 & 11, The Enterprise Centre, Keytec 7, Kempton Road
Pershore
WR102TA

Opening Hours

Tuesday	11am - 5:30pm
Wednesday	11am - 5:30pm
Thursday	11am - 5:30pm
Friday	11am - 5:30pm
Saturday	11am - 5:30pm

Telephone

+441386550606

Website

http://echeloncycles.co.uk/

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