Icon Martial Arts Academy - BJJ Norwich & Child Development

Icon Martial Arts Academy - BJJ Norwich & Child Development “Educational martial arts tuition in Brazilian Jiu Jitsu & child development — teaching discipline, focus, and confidence through a structured curriculum.”

At Icon Martial Arts Academy – BJJ Norwich & Child Development, we deliver structured martial arts tuition in Brazilian Jiu Jitsu and child development programs. Our lessons follow a progressive curriculum designed to build physical skills, emotional resilience, and cognitive development. Classes are taught by qualified martial arts educators, including certified child development specialists. We are more than a martial arts club — we are an educational academy, shaping students for life.

THEIR CUP CAN BE FULL TOOSometimes we expect children to walk out of school and carry on as normal.But they've already h...
14/09/2026

THEIR CUP CAN BE FULL TOO

Sometimes we expect children to walk out of school and carry on as normal.

But they've already had a full day.

Listening.

Concentrating.

Remembering things.

Navigating friendships.

Trying to get things right.

By the time they get home, their cup can be pretty full.

That's one of the reasons I think having something they genuinely enjoy after school is so important.

At SKILLZ they can get changed, get on the mats, move around, see their friends and have a laugh.

They'll still learn.

They'll still be expected to listen.

But hopefully it doesn't feel like another lesson.

Sometimes kids just need somewhere positive to let off a bit of steam.

And we're very happy to be that place.

Steve

I’VE NEVER DONE ANYTHING LIKE THIS BEFORE.”That's probably one of the most common things I hear from new people.And my a...
14/09/2026

I’VE NEVER DONE ANYTHING LIKE THIS BEFORE.”

That's probably one of the most common things I hear from new people.

And my answer is always pretty simple.

That's why you're a beginner.

You aren't supposed to arrive knowing Jiu-Jitsu.

You don't need to know how to move on the ground, how to fall, what all the positions are called or even how to tie the belt.

We'll teach you.

I've been doing this a long time, but I can still remember being the person who didn't know what he was doing.

Everybody on our mats had a first night.

So if you've been looking at BJJ and thinking everyone else will know more than you...

They probably will.

And that's absolutely fine.

Nobody expects anything from you on your first night.

Come in. Say hello. Learn one or two things.

That's enough.

30-Day FREE Beginner Trial
Call 01603 929588 or send us a message.

TOMORROW IS AS GOOD A DAY AS ANY.There will always be a reason to wait.After Christmas.When work calms down.When I've lo...
13/09/2026

TOMORROW IS AS GOOD A DAY AS ANY.

There will always be a reason to wait.

After Christmas.

When work calms down.

When I've lost some weight.

When I'm fitter.

When I'm less nervous.

The problem is, another six months can disappear pretty quickly.

So don't put loads of pressure on yourself.

You don't need to decide today that you're going to do Jiu-Jitsu for the next ten years.

That's a massive decision about something you've never even tried.

Just decide whether you'd like to try one class.

That's it.

Come through the door.

Meet us.

Learn something completely new.

If you enjoy it, come back.

If BJJ ends up becoming part of your week, brilliant.

But it all starts with being a beginner and having absolutely no idea what you're doing.

We've all been there.

30-Day FREE Beginner Trial
Call 01603 929588 or send us a message.

Don't worry about becoming a Jiu-Jitsu person. Just come and see whether Jiu-Jitsu is something you enjoy.

School bags packed.Uniform ready.Alarm set.And tomorrow another school week begins.For some children, that's absolutely ...
13/09/2026

School bags packed.

Uniform ready.

Alarm set.

And tomorrow another school week begins.

For some children, that's absolutely fine.

For others, Sunday evening can already bring a few worries about what's coming.

We can't remove every difficult day our children will have.

And I don't think we should pretend we can.

What we can do is make sure their week has positive things, too.

Somewhere to move.

Somewhere to laugh.

Somewhere to see familiar faces.

Somewhere they can make mistakes and try again.

And somewhere they can enjoy being themselves for an hour.

That's what I hope SKILLZ can be for our kids.

Nothing complicated.

Just a good place to be.

If you'd like your child to come along and see what we're about, we offer a FREE Class.

Call 01603 929588

Steve

“CAN I GO AGAIN?”One of the nicest things a parent can tell me is:“They've been asking when they're coming back.”Not bec...
12/09/2026

“CAN I GO AGAIN?”
One of the nicest things a parent can tell me is:

“They've been asking when they're coming back.”

Not because they've mastered some amazing technique.

Not because they've won anything.

Simply because they enjoyed themselves.

That's where it starts for me.

If a child enjoys coming to class, feels comfortable with us and starts making friends, we've got something to build on.

Then the listening improves.

The confidence starts growing.

They try things they couldn't do before.

But first.

They've got to enjoy being here.

That's why fun will always be a big part of what we do at Kids SKILLZ Norwich.

Steve

TOO OLD TO START? I STARTED AT 29.I didn't start Brazilian Jiu-Jitsu as a kid.I was 29.And back then there certainly wer...
12/09/2026

TOO OLD TO START? I STARTED AT 29.

I didn't start Brazilian Jiu-Jitsu as a kid.

I was 29.

And back then there certainly weren't BJJ academies everywhere like there are now.

I just found something I enjoyed and kept turning up.

That's really all any of us do.

So when somebody in their 30s, 40s or 50s tells me they've left it too late, I don't see it that way.

You don't have to become a world champion.

You don't have to compete.

You don't even have to be particularly good at it.

You can learn BJJ simply because you enjoy learning BJJ.

There's no age where you're suddenly banned from trying something new.

September is here.

Summer is nearly behind us.

Maybe this autumn is simply your time to have a go.

30-Day FREE Beginner Trial
Call 01603 929588 or message us.

Friday.They made it. And I'm sure a few parents are thinking exactly the same thing.The first weeks back at school can b...
11/09/2026

Friday.

They made it.

And I'm sure a few parents are thinking exactly the same thing.

The first weeks back at school can be exhausting.

New routines, early mornings, homework, clubs and trying to fit family life around everything else.

So when children come to us, I don't want SKILLZ to feel like another thing they have to do.

I want it to be something they want to do.

See their friends.

Move around.

Learn a little Jiu-Jitsu.

Have a laugh.

And finish the week feeling good about themselves.

Sometimes we don't need to add more pressure to children's lives.

Sometimes they need somewhere positive to release some of it.

Steve

Something I've always liked about Jiu-Jitsu is the people it brings together.Different ages.Different jobs.Different bac...
11/09/2026

Something I've always liked about Jiu-Jitsu is the people it brings together.

Different ages.

Different jobs.

Different backgrounds.

People who probably wouldn't have met anywhere else.

Then you put everyone in a gi, stick them on the mat together, and friendships start forming.

There's training, obviously.

But there's also plenty of talking, laughing and taking the mickey out of each other.

For someone starting from scratch, I think that side of it matters.

Walking into somewhere new can feel intimidating enough without feeling like you have to prove yourself.

You don't.

Come in.

Say hello.

Train with us.

Get to know a few people.

You might find yourself becoming part of the place without even realising it.

30-Day FREE Beginner Trial
Call 01603 929588

Join us for a fun NINJA event where our members can put their ninja skills to the test!📅 Saturday 26th September🕧 12:45 ...
10/09/2026

Join us for a fun NINJA event where our members can put their ninja skills to the test!

📅 Saturday 26th September
🕧 12:45 p.m.
🔒 Members only — limited spaces!

To book, simply send me a message here or let me know in class, including how many members you’re booking for.

Who’s ready for a ninja challenge? 🥷💪

THE QUIET CHILDNot every child walks into our gym shouting and making friends straight away.Some stand close to Mum or D...
10/09/2026

THE QUIET CHILD

Not every child walks into our gym shouting and making friends straight away.

Some stand close to Mum or Dad.

Some barely speak.

Some watch everyone else before deciding whether they want to join in.

And that's absolutely fine.

We don't need to rush them.

I've watched plenty of shy children slowly become comfortable over the years.

First they join one game.

Then they speak to another child.

Then one day you notice they're laughing with everyone else.

Those little moments might not look like much from the outside.

But for that child, they can be huge.

Confidence doesn't always arrive with a big bang.

Sometimes it grows very quietly.

And we're happy to give it time.

Steve

Address

28 Mason Road
Norwich
NR66RF

Opening Hours

Monday 6pm - 9:30pm
Tuesday 7pm - 8pm
Wednesday 6pm - 9:30pm
Thursday 7pm - 9:30pm
Friday 7pm - 8pm
Saturday 10am - 2pm

Telephone

+441603929588

Website

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