Trained By Coco

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Executive Performance Advisor for CEOs & Founders 35+
I rebuild energy, physique & presence for high performers who can't afford to be average.
12-Week Boardroom Metabolism Protocol
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09/09/2026

YOUR COFFEE ISN’T THE PROBLEM.
YOUR ACCOUNTING IS.

These started exactly the same.

Black Americano. Around 5 calories.

Then we add a little syrup.
A little milk.
Maybe another pump because we barely noticed the first one.

None of it feels significant.

But your body keeps the accounts even when you don’t.

And that’s exactly how a busy executive can be “eating well” all week and still see absolutely no return on their effort.

It’s rarely the one big decision.

It’s the small transactions you’re not accounting for.

Your nutrition needs to be architected around your life — not left to chance.

Message me COFFEE and I’ll show you what I mean.

09/09/2026

By taking action you're moving out of the person that you were and into the new person and it's normally at the other side of your comfort zone

It's on the outer edges of your comfort zone where the magic happens

And you become the person that you want to be

I can help you with that transition. Get in touch

Thank you so much for hitting that follow button! I really appreciate your support If you drop me a message and let me k...
09/09/2026

Thank you so much for hitting that follow button! I really appreciate your support

If you drop me a message and let me know what your next biggest goal is, whether that be fat loss, building muscle, getting better technique in the gym, etc

I will send you over a blueprint to help you along your way

Thanks again

Coco

Cassia Magalhaes, Georgianna Cherinchak, Brandt Edwards, Deborah Cerrito, John Mincer Sr.

For a period of my life, I worked in personal security at the highest level.I’m not going to name names.That’s not what ...
09/09/2026

For a period of my life, I worked in personal security at the highest level.

I’m not going to name names.

That’s not what this is about.

What matters is what those years taught me about people, pressure and performance.
You learn to read a room in seconds.

Who’s composed.�Who’s nervous.�Who’s unpredictable.
�And who represents a genuine risk.

You learn something else too:

The person who loses control first usually makes the worst decision.

And above everything, you learn the value of preparation.
Because when pressure arrives, you don’t suddenly rise to the occasion.

You fall back on the systems, disciplines and preparation you’ve already built.

Today, I use those lessons every single day in coaching.
When a successful business owner or executive sits down with me, I’m not simply looking at their weight, calories or training history.

I’m reading the person.

How they talk about their goals.

Where the real pressure is coming from.

What they’ve tried before.

What they’re telling me — and sometimes what they’re not telling me.

Because high performers rarely lack intelligence, ambition or discipline.

More often, they’ve built an incredibly successful business while allowing their physical performance to quietly slide down the priority list.

My job isn’t to shout louder or give them another generic fitness plan.

It’s to architect a strategy around the life they’re actually living.

And when things don’t go perfectly?

I don’t panic.

We look at the data.
�We identify the problem.�We adjust the strategy.
�And we execute.

Because I’ve spent part of my life in environments where staying composed under pressure wasn’t a desirable quality.

It was part of the job.

I didn’t realise it at the time, but those years were teaching me skills I’d eventually bring into an entirely different world.

Every chapter of your life leaves you with something.
Sometimes its value doesn’t become apparent until years later.

What’s one skill from a completely different chapter of your life that’s become invaluable in what you do today?

Big hugs and belly rubs,

THE 45-MINUTE PROTOCOLYou don’t need more time.You need a better architecture.For a busy executive, two focused 45-minut...
07/09/2026

THE 45-MINUTE PROTOCOL

You don’t need more time.
You need a better architecture.

For a busy executive, two focused 45-minute sessions a week can be extremely productive when every element has a purpose.

No wasted exercises. No wandering around the gym. No programme designed for someone with six spare evenings a week.

I start with the reality of your diary — then build the training around it.

45 minutes. Twice a week.

Focused strength work. Intelligent progression. Recovery accounted for.

Then we build the rest of the week around those sessions: nutrition, protein, movement, recovery and the small decisions that compound over time.

Because the objective isn’t to make fitness take over your life.

It’s to make your fitness support the life you’ve built.

If you’d like to see how I architect the full 7-day training and nutrition protocol for a demanding executive schedule, send me “45” by DM and I’ll talk you through the blueprint.

THE FIRST THINGS I LOOK AT WITH A CLIENTBefore we add weight, I look at how the body is positioned to move it.Where are ...
07/09/2026

THE FIRST THINGS I LOOK AT WITH A CLIENT

Before we add weight, I look at how the body is positioned to move it.

Where are the feet?
What are they doing under load?
Where is the pelvis?
How are the hips, knees and ankles aligning?

And what is happening through the rest of the body as the movement begins?

These details matter.

Because I’m not interested in simply getting a client to move more weight. I want to architecture a form from which they can produce force efficiently, confidently and with control that will promote longevity

So before we push the weight up, I’ll adjust the feet. I’ll look at the pelvis. I’ll change angles where necessary. I’ll watch the relationship between the joints and the overall structure of the body throughout the movement.

Sometimes those adjustments are tiny.

But a small change in position can completely change how an exercise feels — and where the load is being directed.

Position first.
Alignment second.
Load comes after.

That’s one of the first principles I use when working with a client.

Because intelligent training isn’t about proving how much weight you can move.

It’s about creating a body that knows how to move it.

Private Coaching Slots available

TrainIntelligently

07/09/2026

And this is exactly why I don’t just look at calories when I build a plan.

If you’re trying to lose weight, improve your health and you’re confused by all the conflicting information out there, you don’t need more guesswork — you need a plan built around you.

Drop me a message saying “PLAN” and let’s have a chat.

Address

Blythe Shute
Newport
PO382HJ

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