18/09/2026
Fitness is political
Who has access and who feels safe. Which bodies are celebrated. Which bodies are treated as problems. Who is represented, believed, accommodated or excluded.
Those are political choices.
Our values aren’t something we quietly keep behind the scenes. They shape the language we use, the images we share, the environment we create and the way we coach.
BIF is inclusive, weight-neutral, feminist, anti-diet culture, neurodivergent-affirming and LGBTQIA+ inclusive.
That will not be comfortable for everybody.
But being palatable to everybody has never been the goal.
Your body is not the problem. Come as you are. 💖