Christina Force

24/03/2026

This Thursday I’ll be running one of my small group workshops for advertising, editorial and commercial photographers who want to raise their game and stand out more to those discerning creative decision makers.
Details in my bio.
📸

19/02/2026

Great to see some familiar names on here!

18/02/2026

This is one of the many promo cards I received in 2025 but I thought that now is a good time to pull it out, given that we’ve just moved into the beginning of the Chinese lunar new year - the year of the Firehorse. More on that later, but thank you .photo for this lovely card!x

13/02/2026

3 weeks ago I left a summer sunset in Titirangi, New Zealand (3rd image) and scooted over to the beautifully bleak North East of England where my elderly parents live.

It has worked out well, as over half the amazing photographers currently doing my (full) Bootcamp programme are based here too. So not too many late night calls. We had our first group call yesterday and everyone’s been briefed on prepping their treatments for their personal projects- I can’t wait to see them next week.

Meanwhile I’m bracing myself for the snow…

22/01/2026

I always get caught out in January- it sneaks up and suddenly we’re halfway through before we started. This year I already had tons of calls booked in before Christmas, so I was plunged headfirst into work the first week back. I shared this last week- it’s 3 steps to kick off January, just in case you’re a photographer struggling to get things moving forward:

January is a tricky month. You've already lost a week by the time you get into it and the expectations of an All-New-Start are extraordinarily high. Sh ...

09/09/2025

Hey amazing photographers! In just a few hours I'm running my free workshop: Get rep ready. You can sign up here:

Are you a talented commercial photographer looking for representation?   OR are you having issues with your existing agent and trying to work out next ...

15/08/2025

You have 1 week left to view these powerful 9 projects made in Morocco this June. The diversity of ideas and ex*****on is pretty amazing since everyone went to the same city at the same time. (Of course that's what we teach but it's great to see it in practice!)

Join us for a live online preview In June this year nine photographers arrived in Marrakech, Morocco, to photograph stories as yet untold.   This is t ...

02/08/2025

A worthwhile read if you’re a photographer. How can you respond to this? You don’t have to become something you’re not- just find ways to introduce a ‘human-ness’ to what you make. Whether that’s personal projects with more depth or different ways of capturing flaws in humans. Perfectionism is overrated.

Download the FREE trend report

13/07/2025

This weekend it seems appropriate to share this post written by Chris Armstrong at Photopolitic, which markets photographers to ad agencies. Chris has been at the coalface for many years- like myself he was an agent before creating this platform- and through his work is constantly talking to photographers and ad creatives (needless to say it's a long call once the two of us get chatting!) I'd like to think that my upcoming workshop will speak to these points, but for now, enjoy your weekend.

Lately, I’ve been hearing from more and more photographers who feel stuck, like the ground beneath them is moving and the usual paths forward no longer apply. I'm sure you've noticed, our industry is changing. While big budget ad campaigns and large-ish editorial shoots still exist, they’ve beco...

11/07/2025

If you’re feeling invisible, underpaid or stuck as a commercial photographer right now, you’re not alone, and it’s not your fault.

The 2025 photography market is brutal. There’s more noise, more competition, and more confusion than ever before. And the truth is, your talent and even experience isn’t enough any more.

You need a brand that speaks for you — clearly, confidently, and powerfully- and gets you the work that you love making.

In my free live online workshop I’ll be showing you how to reboot and harness your brand so you feel motivated to get out there again and stop hiding or under valuing yourself.

📸 Reboot Your Photography Brand
📅 Monday 14 July
4pm PDT, 7pm EDT
📆Tuesday 15 July
7am WA, 9am AEST, 11am NZT
📍 Live on Zoom | Limited replay available if you register

In this 60 minute session, I’ll show you:

✨ Why your brand is the key to being seen, hired, and paid what you’re worth
✨ 5 steps to harness your unique brand ‘secret sauce’
✨ 3 brand mistakes photographers make that keep them small.

If you want to shoot the kind of work you actually love — and attract the right clients to pay for it — this is for you.

Seats are free but limited.

🎟️ You can register here: https://christinaforce.net/reboot-your-photography-brand/

I can’t wait to see you there.

Christina x

Thanks to Billy Plummer for this image made for Westfield. Billy’s always on brand - making the ordinary extraordinary. Something he discovered when we worked together.

     REBOOT YOUR PHOTOGRAPHY BRAND IN 2025 With Photo Mentor Christina Force. 05Days 19Hours 18Minutes 34Seconds      ...

23/04/2025

It’s so lovely to see the work my lovely clients make. I just received this gorgeous book photographed by Nicole England and published by Quadrille. This is the third book Nicole has made since the resounding success of Resident Dog, which came from one conversation we had about her ideal shoot day. What’s your ideal shoot day and how can you make it happen?

17/12/2024

Everything I teach- whether it's finding a specific target audience, honing on on your style, or finding the single minded aspect of your personal project, is all summed up in this excellent post. People don't want perfection, they want CLARITY. https://mailchi.mp/gapingvoid/stop-being-so-right-all-the-time?