Window Sales Lab

21/08/2026

What do the best-performing home improvement companies do differently?

I recently joined Richard Lannen on the Glazing Insider podcast to talk about my journey through the window and door industry and some of the sales lessons I’ve picked up over the last 35+ years.

We talked about sales training, improving customer experience, increasing profitability and why having the right sales structure can make such a big difference.

If you’re looking to improve your sales team, increase conversions or simply want to swap ideas, feel free to get in touch.

📞 07802 508485

🎧 Listen here:

In this episode I talk with Paul Clifton from the Window Sales Lab about his fenestration journey.https://m.windowinstallersaleslab.co.uk/about_us

30/06/2026

Are you a window, door or home improvement company looking to increase sales without spending more on leads?

Take two minutes to hear what window company owners have to say about working with Paul Clifton, and how the Paul Clifton way has helped boost conversions and profits through just one day of practical, hands on sales mentoring each month at your premises, helping your team convert more enquiries into sales.

It could change the future of your business!!

If you'd like to find out more, call: 07802 508485.
https://windowinstallersaleslab.co.uk/

https://www.youtube.com/watch?v=o7NxySHbcg8

Window Installer Sales Lab main aim is focusing on Business Growth and Development, Paul has partnered up with five other industry experts who specialise in different sectors that together combined, will increase website traffic, conversion rates, profits and take your business to the next level.

12/06/2026

Have screen, will travel!

Today I was out helping another installer improve their conversion rates.

➡️ Average conversations = average profits
➡️ Great conversations = great profits

The difference is rarely the product itself. More often it's how the conversation is handled, how customer needs are uncovered, and how confidence is built.

If you're a window installer looking to improve your sales results and convert more enquiries into orders, Window Installer Sales Lab can help.

https://windowinstallersaleslab.co.uk/business_mentoring

22/04/2026

Great session today at The Window Centre in Harrow, training the team on our new Rilla AI platform.

Built around the Paul Clifton sales process, it reviews every appointment, scores performance, and gives clear, practical feedback on how to improve.

You can also roleplay scenarios and refine your approach after every call, a powerful way to coach teams and improve conversion rates.

Exciting times ahead 👍

28/02/2026

Two days. Two locations. One clear mission; raise the standard in conservatory sales.

This week took me to Hampton with Modup and then across to Harrow at The Window Centre, working with two brilliant teams who are serious about improving how they sell.

In Hampton, we focused on delivering conservatories using my “Painting by Members” system ,combined with the latest evolution of my structured form and pic-flow process.

In Harrow, we drilled into the specification stage — proving superior quality, building clarity, and giving salespeople the confidence to justify price when needed.

Because here’s the truth:

It’s not about pushing harder.
It’s not about discounting faster.

It’s about controlling the process.

✔ Structured specification
✔ Clear visual pic-flow
✔ Value built before price discussed
✔ A repeatable, member-led framework

When the process is right, confidence rises.
When confidence rises, margins follow.

Proud to see the momentum building.

🚀 Onwards.

30/01/2026

First training day of the year ✔️

Back with The Window Centre sales team today. I spend one day a month with them, working through different stages of the sales journey, always with the same goal:
making the buying experience clearer and more comfortable for the customer.

No scripts. No pressure tactics.
Just structure, consistency, and helping customers make confident decisions.

When that’s done well, improved conversion rates and margins tend to follow as a by-product — not the objective.

After years in this industry, one thing’s clear:
most sales problems aren’t people problems, they’re process problems.

A solid way to start the year!

24/12/2025

What a year! 🎉
2025 has been full of growth and results — and that’s all down to our brilliant partners and clients.

We’re excited to help even more businesses increase conversions and profits in 2026 🚀

👉 Ready to boost your sales?
Let’s talk: www.windowsaleslab.com

📞 07802 508485

Merry Christmas & a Happy New Year from all of us at Window Sales Lab 🎄✨

17/12/2025

Great to be back at The Window & Door Centre, Harrow for my monthly Window Sales Lab visit.

We’re continuing to work through the golden rules of sales mastery, focusing on doing the basics well, building strong habits, and keeping the process consistent.

The results are already showing:
➡️ Conversions are now up to 57%, with a strong expectation of breaking into the 60%+ range next year.

A great team, a clear process, and a real commitment to improvement, exactly how sustainable growth is built.

05/12/2025

Just arrived in Glasgow to deliver a full day of training on overcoming price objections and outshining the competition.

Ready to help businesses sell with confidence and win more work! 🔥💼


www.windowinstallersaleslab.co.uk

31/07/2024

🔊 Financial Management Advice 💎 for the Home Improvement Sector 🚪 🪟

Our very own Paul Clifton - Window Sales Lab, Faisal Hussain - DGCOS CEO, and NHIC’s CEO Anna Scothern, discuss essential topics such as Financial Management, Sales & Marketing, Understanding Costs, Monitoring Figures, and the Significance of a Profit Margin!

🎧 Listen now:



https://windowinstallersaleslab.co.uk/business_mentoring
https://www.dgcos.org.uk/
https://nhic.podbean.com/
DGCOS | Double Glazing & Conservatory Quality Assurance Ombudsman Scheme
TheNHIC

Welcome to the NHIC podcast, from the National Home improvement Council. Connecting industry, government, and householders on the pathway towards zero carbon homes.