Freewheel

04/09/2026

Discover why thousands of parents choose Ridgeback kids bikes. Designed in the UK with lightweight frames, child-specific geometry and 40+ years of expertise.

Discover why thousands of parents choose Ridgeback kids bikes. Designed in the UK with lightweight frames, child-specific geometry and 40+ years of expertise.

01/09/2026

Get ahead of the game and ready for turbo season! We're offering £100 off the thoughtfully designed and easy-to-live with Elite Rivo. Complete with everything you need to start training and hit your fitness goals.

Take a look: https://www.freewheel.co.uk/elite-rivo-fe-c-mag-trainer-with-wi-fi-includes-zwift-cog-and-click-2-tt0241002

29/08/2026

Getting ready for the school run? Our cycling to school checklist covers bikes, helmets, lights, locks, clothing and everything else kids need.

Get everything you need delivered straight to your door or your local bike shop!

Getting ready for the school run? Our cycling to school checklist covers bikes, helmets, lights, locks, clothing and everything else kids need.

21/08/2026

Gtechniq have just changed the game when it comes to waterproofing your gear. 💦

Spray it on. Leave it to dry. Done.

Gtechniq Fabric Proof is a next-generation, PFAS-free DWR spray designed to deliver long-lasting water repellency without compromising fabric breathability.

Unlike traditional fabric proofing sprays, there’s no heat activation required. Simply apply to clean, dry garments and leave to air-dry for three hours, no tumble dryer required.

Easy to apply, better for your kit and ready to take on whatever the weather throws at you. 🌧️

18/08/2026

🧡 NEW: Ariel 80 Orange Built to Party 🧡

Live for laps, destroy rear tyres and always send it sideways? Meet your new best friend.

Fun first, 27.5 for life Saracen's take on a park bike thrives at every UK trail centre and out in the Alps. It loves popping off lips, swinging sideways and flicking through trees. The bigger the grin on your face, the harder the Ariel 80 works to keep it there. 😁

All-new, custom-butted, hydroformed 6066 aluminium frame tested to destruction by bottom-out king Matt Walker and lived to tell the tale. The 80 model gets you the full bike, full spec, with cash left over to get yourself somewhere with real mountains.

⚠️ Just don't try and stick a 29er fork up front you'll trip our built-in safety device that alerts all of PinkBike to the crimes you're committing. 👀

15/08/2026

Meet the Saracen Ariel 80 Pro Jono Jones Limited Edition - an exclusive colourway from one of the UK's most popular MTB riders. British-designed. Built to send.

Meet the Saracen Ariel 80 Pro Jono Jones Limited Edition - an exclusive colourway from one of the UK's most popular MTB riders. British-designed. Built to send.

13/08/2026

Built by us. Trusted by riders. 🚴

Alongside some of the biggest names in cycling, we’re proud to design and develop our own portfolio of in-house brands.

From P&A powerhouses like Aztek, Nutrak and Truflo, to technical apparel from Madison Clothing and Hump, and iconic bike brands Ridgeback and Genesis our brands cover every part of the ride.

Built over decades, with one simple focus: high-quality, great-value products that riders can trust.
Discover our in-house brands at Freewheel. 👇

Explore the Freewheel's homegrown brands. Developed in house by our team of UK based cycling experts.

10/08/2026

EX-Demo Sale is now live!

This is your chance to get a one off saving on a CURRENT model.

These bike would have been used for content creation and most have just been used once.

Have a look here: https://brnw.ch/EXDEMO

07/08/2026

Which bike should you buy for your child?

Choosing a kids’ bike can be tricky. With different wheel sizes, frame styles and features to consider, it’s not always obvious which one is right for your little rider.

Our Kids’ Bike Buying Guide breaks it all down, helping you find the right bike for their age, size and riding style.

Ready to find their next bike? 👇

Read the full guide here:

A practical guide to choosing a Ridgeback kids’ bike based on a child’s height, age, experience and confidence. It compares Scoot balance bikes with MX and...