22/08/2025
We did a thing hard work dose pay of
Please welcome James Smith to the OBOI family, James is one of OBOI Ambassadors!
Here is all about James...
My name’s James Smith, I’ve been into fitness and training since I was 21 – that’s 17 years now. The gym has been more than just a place to train, it’s been my safe space, helping me mentally, physically and emotionally through every stage of life. I’m a quiet man at heart, but the gym has always been the one thing nobody could ever take from me. For years I was told I couldn’t compete and that I wouldn’t get anywhere, and it had a massive impact on my mental health. Like everyone, I’ve had my ups and downs, but I never stopped showing up. In August 2025, at the age of 38, I finally stepped on stage for my first competition.
Even though I didn’t place (I’m coming for that trophy in 2026), it was never about bronze, silver or gold – it was about getting up there, standing tall after years of thinking I never could or never would. That moment was a dream 3 years in the making, ever since I met my wife Kinnisha – my backbone and biggest supporter.Away from the stage I love travelling and spending time with my three kids – Dontay, Alysia and Fletcher – who all share a love for the gym too. They keep me grounded and motivated more than anything.
I also had the chance to meet Shaun and the OBOI team at the A1 Classic. Straight away I loved their gym gear and the style – I don’t even like putting it in the wash. I’ve met some of the ambassadors too and honestly, I couldn’t wish for a better team to be part of.
Welcome James to the OBOI Family!💪