29/12/2023
Apologies in advance if this turns into a rant. As we come to the end of another year, there seems to be quite a lot to reflect on, especially in terms of mtb and my own particular involvement in it.
The bike industry is in a huge state of change, some would say it’s firmly on its backside. Prices are rising, race teams are folding and it all seems to be a bit of a gloomy state of affairs with not much sign of an upturn in fortunes anytime soon. In general life people are struggling to afford basic living essentials and so how can they be expected to pay for overpriced shiny must haves?
A question that I’m keen to put out there is: what would you realistically pay for a days mtb coaching in the current climate? I’m busy trying to sort dates, venues etc for 2024 days, but honestly, if the numbers don’t work then it won’t be happening. That’s a sad truth now that needs to be addressed. In the 12 years I’ve been coaching, this is a real low point.
Please comment with your answer, it’ll be interesting to see what people think 👍
